LOS ANGELES (CBSLA) — The Los Angeles Tourism and Convention Board’s new official city logo left Angelenos divided Wednesday.
The logo features “Los Angeles” written in cursive, fading from pink to teal below a setting sun.READ MORE: City Officials Hold Town Hall To Discuss Carson Foul Odor
Some people on social media expressed excitement about the logo.
I’m fully obsessed with LA’s new tourism logo pic.twitter.com/1E2DSsBzmm
— Sophia Benoit (@1followernodad) July 8, 2021
— Frank ☼ Bach (@francois_bach) July 7, 2021
The new logo for Discover LA is spot on. https://t.co/fUWwfnhxrS
— Andy Walden (@visitandy) July 7, 2021
Others compared the new design to the “Miami Vice” logo and said it transported them to the 19080’s.
— James Whittle (@jtwhittle10) July 2, 2021
new logo for LA tourism is going to time warp us back to the 80s or die trying pic.twitter.com/MuSZRChKes
— Max Rebo’s Roadie (@KevKoeser) July 4, 2021
— Tom Remes (@tremes15) July 6, 2021
Other people were just surprised that the city even had a logo.
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LA had a logo? What was it?
— G A B R I E L L A (@thegabbydiaz) July 7, 2021
The board updated the logo as a welcome back to tourism after a “lost year” due to the COVID-19 pandemic. The logo was quietly unveiled June 16, just after California and Los Angeles County dropped most COVID-19 restrictions.
“The timing couldn’t be more perfect to unveil a fresh look for L.A. as we once again roll out the red carpet for visitors,” said Don Skeoch, chief marketing officer for Los Angeles Tourism.
“Los Angeles continues to evolve right before our eyes. As we emerge from this horrible pandemic, we continue to create those memorable experiences that visitors from around the globe cherish.”
The logo was designed by House Industries and Studio Number One, which was founded by artist Shepard Fairey.
“When you say ‘Los Angeles’ it doesn’t necessarily mean just a city,” Fairey said. “It’s a whole mindset, a vibe, a culture. And as an Angeleno, it was exciting to me to take on the creative challenge of designing a mark representing all the things that Los Angeles means to people.”MORE NEWS: Angeles National Forest Fire Threat Lowered From 'Extreme' To 'Very High'
(© Copyright 2020 CBS Broadcasting Inc. All Rights Reserved. City News Service contributed to this report.)