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'It's The Logical Thing To Do': New Billboard Urges Angelenos To Get Vaccinated So They Can 'Live Long And Prosper'

LOS ANGELES (CBSLA) — A new billboard is urging Angelenos to get their COVID-19 vaccines so they can "live long and prosper."

nimoy vaxx billboard
(credit: LA Care)

The family of the late Leonard Nimoy, of "Star Trek" fame, has teamed up with the L.A. Health Care plan to launch the new vaccination campaign. Nimoy died in 2015 after a battle with chronic obstructive pulmonary disease, or COPD, and dedicating the last few years of his life to raising awareness about the progressive lung disease.

Julie Nimoy, the late actor's daughter, says she believes her father would have been an outspoken proponent of mask use and vaccination against COVID-19, which has ravaged the lungs of millions.

"The phrase 'Live Long and Prosper' spreads a message that my dad strongly believed in – not only for a long and healthy life, but it also represents peace, tolerance, diversity and unity," she said in a statement.

One of the first billboards will go up near Broadway and Casanova Street in Elysian Park.

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