LOS ANGELES (CBSLA/AP) —  California voters have approved Proposition 24, which will bolster consumer privacy laws.

Prop. 24, also known as the Consumer Personal Information Law and Agency Initiative, was passing by a margin of 56.09% to 43.91% with 71% of precincts reporting Wednesday morning. The Associated Press Wednesday projected that it will pass.

Prop. 24 will expand and amend the provisions of the California Consumer Privacy Act of 2018 and bolster the state’s consumer data privacy laws, including creating provisions to allow consumers to direct businesses not to share their personal information.

It will also remove the time period in which businesses can fix violations before being penalized and create the Privacy Protection Agency to enforce the state’s consumer data privacy laws.

Proposition 24 will triple the fines for companies that violate kids’ privacy. Proponents say the measure will strengthen California’s privacy law and help hold big business accountable. Opponents argue that the 52-page initiative is too complicated for voters and it’s too soon to rewrite a law that just took effect.

(© Copyright 2020 CBS Broadcasting Inc. All Rights Reserved. The Associated Press contributed to this report.)

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