LOS ANGELES (CBSLA) – A popular destination to take selfies in West Hollywood was vandalized Wednesday with a profane message.

The side of the famed Paul Smith Limited store at 8221 Melrose Avenue was marred with the words “Go F— ur selfie”.

Long known as a prime spot for selfie takers and social media influencers, the “Pink Wall” was covered with the spray-painted message along with the word “Thrashbird” sometime after 2 p.m.

By mid-afternoon, the graffiti had already been removed and the selfie seekers were back.

KCAL9’s Tom Wait said the crime was captured in progress on a video appearing on Instagram.

Liz Johnson, who lives in the building next door, said the tagger was out of line.

“It’s rude,” she said, “I think it’s dumb.”

She also said she wasn’t a fan of the tagger trying to ruin a positive experience for people.

“A lot of people come here and take selfies,” she said, “It’s a little ridiculous, but it’s a big attraction and people seem to be enjoying themselves.”

The profane message was signed “Thrashbird.” A message on Thrashbird’s website says they use humor and subversion to dramatize significant issues. Neighbors believe Thrashbird is a woman but she has not been identified.

Neighbors told Wait that Thrashbird tags the neighborhood all the time.

Police said it was unclear whether any charges would be filed.

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