SANTA MONICA (CBSLA) — The blue carpet is ready and the Taylor Swift Now shop is open.

As KCAL9/CBS2’s Jo Kwon reports, the pop star’s new pop-up shop in Santa Monica was packed for Tuesday’s opening.

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“I’m a huge fan. I’m a Swiftie for sure,” said a shopper. “A dedicated Taylor Swift fan.”

Some Swifties had a plan to beat the crowd — waiting in line for hours. George Vera showed up Monday night.

“So I got here at 8 p.m. yesterday,” said Vera.

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He camped at the Third Street Promenade. Why?

“Just because…it’s Taylor Swift!,” said Vera.

The shop includes all things Swift — merchandise, music and pictures inside a bird cage doing your best Taylor Swift.

Some fans dressed up for the opening — including 4-year-old Kinsley Seibert. She said she was a big Taylor Swift fan.

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“It’s amazing,” said Seibert.