CENTURY CITY (CBSLA) — It’s a familiar scene — people bundled up and huddled in the chilly early morning temperatures, some in camping chairs, others sleeping on makeshift beds on the sidewalk. It’s iPhone X release day.

Apple fans from Pasadena to Century City lined up for blocks to wait for the newest release of the iPhone Friday. Some people were in line for more than 10 hours, while in Century City, one woman delayed a flight to join the line.

“I am excited,” UCLA student Kunaal Shah said, who was studying for midterms while waiting in line. “Very excited.”

iPhone release days typically attract tech fans, eager to get their hands on the newest Apple gadgets, but there were reports that store quantities would be limited. The new iPhone features an edge-to-edge screen, facial recognition, and a hefty price starting at $1,000. In-store purchases are limited to two per customer.

Still the device is more popular than the well-reviewed Samsung Galaxy for people like Laura Iglesias, an international student at UCLA studying physics. She said iPhone and iOS are more convenient because they rely on WiFi to text friends when they are out of their home countries.

“iPhones are locked, so are a lot of phones,” Iglesias said, referring to phone service. “So if you go outside of the country, you can’t really text anybody, so it’s better to have iMessage.”

Stores open at 8 a.m.

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