LOS ANGELES (CBSLA) — Playboy founder Hugh M. Hefner, the pipe-smoking hedonist who revved up the sexual revolution in the 1950s and built a multimedia empire of clubs, mansions, movies and television, symbolized by bow-tied women in bunny costumes, has died at age 91.

Celebrities and fans were quick on social media to remember the man who lived life like a playboy to the end.

Here’s a sample of the conversation:

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