LOS ANGELES (CBSLA.com) — Dove’s latest “real beauty” campaign has been the source of mockery on social media.

Its new ad features body washes that come in six limited-edition bottles meant to celebrate different shapes and sizes.

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“From curvaceous to slender, tall to petite, and whatever your skin colour, shoe size or hair type, beauty comes in a million different shapes and sizes. Our six exclusive bottle designs represent this diversity: just like women, we wanted to show that our iconic bottle can come in all shapes and sizes, too,” according to its website.

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But the ad has become a meme.