ANAHEIM (CBSLA.com) — Hundreds of Southern California McDonald’s restaurants introduced custom menu options and table service Monday in an effort to bring customers back to the iconic fast-food chain.

The company is identifying the changes as the “Three Cs”: customers, choices and customization.

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The taste-crafted menu and table service was introduced in six counties, from Santa Barbara to San Bernardino.

Chicken and beef are both possible to order on sesame, potato or artisan rolls. Flavor choices are also available for order, including pico-guacamole, smoked bacon, spicy buffalo sauce or blue cheese.

“You can choose exactly what you want,” customer Linda Callihan said. “If you want to go healthy, if you want to go crispy, whatever. I try to go healthy, so I go the grilled way.”

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Owner-operator in Anaheim Scott Frisbie says fresh choices are exactly what his customers want.

“The consumers here are more discriminating,” Frisbie suggested. “They expect more, they want more, and they have more choices. So, we talked to our customers, we listened to our customers, and it’s clearly something people are looking for.”

A special order costs about 60 cents more than the traditional Big-Mac meal.

“Ordering this, I don’t have to worry about being charged extra for something I want to add, if I’m craving something” customer Tim Callihan said.

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In all, over 600 restaurants are trying out the new menus.