LOS ANGELES (CBSLA.com) —   Jack Bruce, lead vocalist and bassist for popular 60s musical group Cream, has died.

Bruce was 71.

READ MORE: Los Angeles Clippers Hold Off Lakers, 119-115

The group was best known for the song “Sunshine of Your Love.” That psychedelic hit featured Bruce’s soaring and throaty vocals as well as Eric Clapton’s innovative guitar riffs.

Through the 60s, Cream sold more than 35 million albums even long after they called it quits. They were known for fusing rock and roll with blues, hard rock and daring drum and guitar solos.

Many music critics consider Cream one of the greatest rock trios of all time. Drummer Ginger Baker rounded out the group.

Some of the group’s other hits included “Crossroads,” “Strange Brew,” “Badge” and “White Room.”

READ MORE: Gaudreau, Tkachuk Lead Flames Over Ducks In Shootout

Cream was formed in 1966 and broke up in 1968, perhaps at the height of their popularity.  The group was known for battles on and off-stage. They reunited in 1993 when inducted into the Rock and Roll Hall of Fame.

Both Baker and Clapton eulogized their old band mate Saturday on Facebook.

Bruce’s publicist said Bruce died of liver disease at his home in Suffolk, England.

For more information about Bruce, go to his official website.


MORE NEWS: La Mirada Home Decorated Like 'National Lampoon's Christmas Vacation' Could Face Fines Over Display