LOS ANGELES (CBSLA.com) — A grassroots effort to keep chain stores out of the city of Malibu is set for a critical vote Monday night.

KNX 1070’s Bob Brill reports, the City Council is expected to vote on putting the “Your Malibu, Your Decision” initiative before voters this November.

READ MORE: 652 People Sickened With Salmonella From Whole Onions Imported From Chihuahua, Mexico

The ordinance (PDF) – which would allow residents to vote on any proposed development of chain stores and other commercial projects over 20,000 square feet – was introduced in March by a group led by filmmaker Rob Reiner.

If adopted, the measure would also impose a 30 percent limit on the total number of chain stores allowed to operate in Malibu shopping centers and other outlets.

READ MORE: Shaq Mural Installed On Melrose Avenue

Mayor Pro Tem John Sebert said the city’s 13,000 residents are trying to keep Malibu friendly to mom-and-pop-style stores and ensure the city doesn’t begin to resemble one of its famous neighbors to the east.

“Folks in Malibu do not want Malibu to become a shopping destination like a Beverly Hills,” said Sebert.

An estimated 13 million visitors come to Malibu every year – about 1,000 visitors for every resident – according to Sebert.

MORE NEWS: FDA Grants Emergency Use Authorization For Moderna And Johnson & Johnson's COVID Vaccine Booster Shots

It wasn’t immediately clear what action the City Council would take, but Council members can approve the measure or put up the initiative on the November ballot.