...do as the South Koreans doBy Kent Shocknek

It’s happened again: Kia’s styling department catches our eye, and we don’t regret looking closer. The South Korean manufacturer’s new K900 sedan is stunning, and the fit- and- finish are worthy of the European luxo-barges that cost tens of thousands of dollars more. Kia, and it’s corporate big brother Hyundai, have been on a role the last couple of years, from the most modest city cars, to racy rear-wheel drive coupes and sedans, to really plush rides, that –gasp– aren’t boring.

Start with the Kia Forte5: for an ‘entry-level’ 4-door hatch (starting around $21K), it’s packed: 4-wheel ABS brakes, steering wheel audio controls, and airbags for all your friends.

READ MORE: Ticketholders To Filipino Festival FAHMfest Find Empty Parking Lot In San Pedro

Hyundai’s Genesis 5.0 R-Spec. sedan is a V-8 bruiser with an 8-speed transmission that does more than hold its own against competitors like Audi’s A6, and Lexus’ GS 350. It may not get the props it deserves (I don’t see a lot of BMW 5-ers converting), but the Germans and the Japanese (and yes, Detroit) know not to be complacent: 15 years ago, Korean cars were still punchlines to car-guy jokes. Not now. Especially with Hyundai’s 10-year warrenty.

READ MORE: Lakers Lose To Warriors 121-114

So back to the new Kia K900. Despite the rather-odd Laurence Fisherburne commercials (hey, it pays the bills), my car show-circuit pals say it looks like the top-shelf sedan that Jaguar should have designed. From the front, maybe. The inside feels like a leather sofa showroom; the LED lights do meaningful jobs, and the 9-inch center stack nav. map is glorious. the 8-speed transmission works invisibly. Kia has focused on making it the most comfortable big car for the money, and has succeeded.

MORE NEWS: One Shot In Beverly Hills Robbery Outside Restaurant

All in all, not bad to have hits in almost every market segment there is.
(Photo; courtesy manufacturer)