PANORMA CITY (CBSLA.com) — The Los Angeles Police Department kicked off their campaign Tuesday to bring awareness to the public about the dangers of texting and driving.

LAPD’s Valley Traffic Division held an 8 a.m. news conference at Panorama High School, 8015 Van Nuys Blvd., to launch their “LOOK UP!” campaign for National Highway Transportation and Safety Administration’s “National Distracted Driving Awareness Month”.

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The education effort and directed enforcement by officers of Valley Traffic Division includes all forms of distracted driving as well as thumb bands for those who chose to take the pledge to not text and drive.

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“It’s just there to remind you while you’re driving don’t text and drive, just put your phone aside. It can wait,” student Issac Castro said.

Statistics show that every time a driver sends a text message he looks at the phone for an average of 4.6 seconds, and in that time a car driving 55 mph will go the length of a football field, CBS2’s Joy Benedict reports.

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The program will be added to the LAPD Valley Traffic Division’s sober graduation program that focuses on educating San Fernando Valley high school seniors of the dangers of drinking and driving, particularly during Prom and Graduation.