LOS ANGELES (CBS) — Mayors across Southern California are competing throughout the month of April to see whose city can pledge to conserve the most water.

The Wyland Foundation, Toyota, and CBS2 / KCAL9, along with Waterpik, Sterling Plumbing, and the US EPA’s WaterSense program kicked off the Mayor’s Challenge for Water Conservation on Friday, a contest at mywaterpledge.com that brings residents from every city together to focus on water conservation and pollution reduction in a friendly competition.

The Mayor’s Challenge encourages cities to register residents for an online water conservation pledge. From March 30-April 30, individual pledges will apply toward their city’s total water savings and pollution reductions over the following year. The city with the highest percentage of participating residents will be recognized for its efforts.

Participating residents from cities with the highest percentage of people that make pledges qualify to win up to $50,000 in eco-friendly prizes, including a Toyota Prius c hybrid, water0saving fixtures for the home and garden and hundreds of gift cards for Lowe’s Home Improvement stores.

Last year, Southern California residents pledged to save nearly a billion gallons of water.

To register free for the pledge, visit the Mayor’s Challenge online.

Comments (4)
  1. Aunty Bren Aunty says:

    We conserved water for a few years now and they increased the rates. This is so wrong and please don’t ask me to conserve water so fatten up your pockets.

  2. Metal says:

    So true Aunty…the greener I get the more green they take

  3. Uncle Ben says:

    Water suppliers set costs of operation that are independent of the volume of water processed. Normally, the usage rates cover the costs of operation. But sometimes – although not necessarily in the case of Los Angeles – the conservation efforts have reduced the usage rates below the operating costs, thus forcing the rate increase. Conversely, if conservation efforts remain steady, the utilities will be able to cut back on operations and associated costs. The key is to have consistent conservation that allows the utility to permanently reduce operation requirements. This “challenge” is asking large groups of people to rethink how much water they really need to use. Not only will costs eventually drop, but supplies will become more manageable.

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