Grant Cardone Visits KCAL9 To Discuss His New Book, 'Sell Or Be Sold'

LOS ANGELES (CBS) — Grant Cardone visited KCAL9 Wednesday to discuss his book, Sell or Be Sold: How to Get Your Way in Business and in Life.

Cardone says that whether you're selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale.

In his book, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue. He aims to help readers handle rejection, turn around negative situations, shorten sales cycles, and guarantee greatness.

Cardone also teaches the success essentials of:

- Selling in a bad economy

- Overcoming call reluctance

- Filling your pipeline with new business

- Staying positive, despite rejection

For more information, visit Grant Cardone.