EL SEGUNDO (CBS) — Rock legend and reality TV star Gene Simmons is putting his money where his famous tongue is with the launch of a new chain of restaurants.

Partnering up with veteran concert promoter Dave Furano and local restaurant owner/brewmaster Michael Zislis, the trio will open their first Rock & Brews on El Segundo’s Main Street on April 3.

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The chain’s concept’s theme calls on the excitement of being backstage at a concert, according to a news release. The menu will offer appetizers as “Opening Acts,” “VIP” salads, “Headliner” sandwiches, “Front Row” pizzas and “Encores” desserts.

The restaurant will feature more than 40 craft beers on tap, according to a news release, with hundreds more available in the bottle or can, along with red and white wine offerings.

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Rock & Brews restaurants are being touted as being family and dog friendly, with a play area for kids and a large open-air area where pets can hang out.

El Segundo’s Rock & Brews’ grand opening will be hosted by Simmons, Furano and Zislis and will benefit the Wounded Warrior Project.

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Plans are already in place for more Rock & Brews locations throughout Los Angeles, Maui, Denver, Atlanta, Tokyo and Los Cabos.