NORTH HOLLYWOOD (CBS) — You may have noticed the lines wrapped around Target stores this weekend – fashionistas all vying to get their hands on Jason Wu’s new collection made especially for the giant retail chain.
The celebrated designer’s vintage-inspired pieces are usually expensive. But Target shoppers are thrilled to find they could get their hands on a Wu dress for just $34.99 and a blouse for $19.99.
“You can get a whole outfit for as much as you pay for a shirt at a boutique,” said one customer at a North Hollywood Target store.
When Missoni released their designs for Target shoppers inundated the website to the point that the site crashed, and was down for several hours.
When these much-anticipated lines make their Target debut some people arrive when doors open to ransack the inventory and, then, sell the items at jacked-up prices on online commerce sites such as eBay.
That leaves many customers empty-handed when they tried to get a piece for themselves.
Ana Ledezma was disappointed to find slim pickings when she came to shop the Wu wardrobe at a Target in North Hollywood. An employee there tells CBS2 that one woman bought $600 worth of the collection over the weekend.
“They’ve taken everything,” one customer griped at a Target store this weekend when the Wu collection was released.
A couple at a Target store in Miami reportedly cleaned out the entire collection in minutes.
Target has had enough.
The company is accusing customers of hoarding and wants the trend to stop.
Jason Wu was not available for comment but a spokesperson for Target told the Wallstreet Journal, “the company was ‘disappointed’ there was so much hoarding.”