SANTA MONICA (CBS) — For many, riding the 405 can be something like a carnival ride…up, down, curving, fast, crawls to a halt, repeat.

So it’s fitting that any San Fernando Valley residents who manage to endure (survive?) the coming “Carmageddon” weekend (July 15-18) — when much of the the famed freeway will be closed as part of a $1 billion improvement project — will be rewarded with free carnival rides at Pacific Park, the amusement part at the Santa Monica Pier.

READ MORE: Preliminary Magnitude 4.3 Earthquake Shakes Carson Area

Anyone with a valid San Fernando Valley zip code will get free and unlimited rides throughout the weeked.

Guests from other areas can also get a reward that weekend if they purchase an unlimited-ride pass — a free construction-cone orange cotton candy.

READ MORE: County Health Officials Announce Order Requiring Proof Of Vaccination At Some Indoor And Outdoor Venues

Jeff Klocke, director of marketing and sales at Pacific Park, says the venue wants to honor anyone who braves what is expected to be a traffic nightmare.  He says, “If guests can make their way to Pacific Park through the detours and stifling traffic, we want to recognize their efforts with a free unlimited ride pass.”

The offers will be available from 7 p.m. July 15 to 11 p.m. July 17. San Fernando Valley residents will have to show proof of their address to qualify for the free ride passes.

MORE NEWS: Concerned Residents Speak Out About Rise In People Living In RVs

(©2011 CBS Local Media, a division of CBS Radio Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. Wire services contributed to this report.)