Trends come and go in Tinsel Town, but when a unique and trendy boutique opens its doors, fashionistas as far as the Bay Area flock to check it out. In 2012, a flurry of new up-and-coming retailers and designers set up shop in Los Angeles. Each has created a niche in the fashion and beauty sector and is about to ring in the new year with new options just for you.
421 N. Rodeo Drive, Suite A4
Beverly Hills, CA 90210
www.lashfully.comBat your lashes and head over to Lashfully. Recently debuting in Beverly Hills, Lashfully’s experts are the leaders in applying quality eyelash extensions. The beauty boutique offers you 70 varieties of eyelashes in different lengths, thickness and color. At the full-service lash shop, make an appointment for a full set of customized eyelashes, touch ups, tinting and bottom extensions. In addition, the boutique offers makeup application and bridal services. For $25 per month, receive a membership that rewards you and your luscious lashes with discounts on services, products and gift certificates.
24251 Town Center Drive
Valencia, CA 91355
www.unique-vintage.comComplimented for its classically vintage apparel and accessories by both Women’s Wear Daily and Zappos.com, Unique Vintage owner Katie Echeverry opened her retro boutique so her clients could come in any time and get lost in a timeless fashion world. Unique Vintage’s styles range from the 1920s through the 1950s and cover the entire fashion gamut from dresses and accessories to prom and wedding. A favorite of set stylists from “Glee,” “Pretty Little Liars” and “True Blood,” Unique Vintage is full of vintage-inspired fun and fashion. The 1950s aprons are perfect for hostess gifts or bridesmaids’ tokens. The purple, gingham sweetheart apron will propel you back to the good ‘ole days while the Audrey Cherry apron makes you look sweet as pie.
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2618 W. Manchester Ave.
Inglewood, CA 90305
www.ssboutiquela.comIn April, Toushonta Hogan (founder of Scentsational Soaps) along with Myisha McCarthy and Porsche Taylor (founders of Springcart) joined forces to open S&S Boutique. A fragrant fashion haven, S&S Boutique offers a couture-inspired selection of handbags, clothing and accessories as well as handmade bath and body products. Catering to all women, S&S Boutique offers you unique and affordable guilt-free shopping. The store also hosts girls night out parties, charitable fundraisers and in-store events.
8166 Melrose Ave.
Los Angeles, CA 90046
www.shoprosana.comOwned by Rosana J. Clawson, a Los Angeles stylist and fashion designer, the stylish Rosana Boutique features Clawson’s clothing line and jewelry, as well as unique contemporary brands from all over the world, including work, street, athletic and evening wear. Clawson also specializes in designing custom special-occasion dresses, skirts and gowns. Having worked as a costume designer and wardrobe stylist for more than 10 years and styling several celebrities, as well as working in commercials, films, TV shows and music videos, she invites you in for a personal styling appointment for a wardrobe makeover.
1406 Montana Ave.
Santa Monica, CA 90403
www.rutiboutique.comKnown for its women’s fashions and accessories, RUTI on Montana Avenue brings culture to Los Angeles as the owner Ruti Zissler introduces Israeli designers and her favorite Tel Aviv boutiques to Southern California. Zissler’s sense of style and eye for trends is spot on with the Los Angeles fashion-hungry crowd. RUTI features Israeli designers including clothing designers Maya Negri and Mandinka, and Noritamy jewelry collection. RUTI offers chic, styles and trend-setting accessories that are limited editions, featuring one-of-a-kind details, styles and textures.
Jennifer Geisman is a freelance writer and faithful beauty junkie living in Los Angeles. Her work can be found at Examiner.com.