By the end of 2012, 6-year-old Twitter had amassed more than 500,000 active patrons. A growing number of industries, including music, are now utilizing the short message service to share first-hand news, knowledge, information, advisories, photos and videos with their followers as events happen in real time. Even unregistered Twitter users are now pouncing onto the global site to receive accurate communication that relates to their interests and career objectives. A growing number of prominent entities are currently promoting the social media network in their expanding marketing efforts to distribute their messages of significance in a mass sweep. Here is a select list of LA-based music experts to follow on one of the most-visited websites on the Internet.
Music fans trawling for the inside scoop on their favorite recording artist or band follow this international trade publication on Twitter for reliable, up-to-date news, reviews and videos. Billboard heats up the social networking site numerous times daily, dishing about most of the happenings within the music community oftentimes before the saucy tidbits become items of mainstream interest. Since the 1930s, the influential magazine has been charting the industry’s most popular songs and highest-selling albums and EPs. Because of social media’s rapid growth and magnetism, Billboard is now ranking those recording artists who have taken to public hubs, including Twitter, to market their wares and microblog with their supporters. Dubbed “Social 50 Music Chart,” the company determines an artist’s weekly appeal in social media by averaging out the number of additional friends and followers the performer is able to attract, among other factors. This publication does an admirable job on Twitter, keeping everyone abreast of the hottest trends in all musical genres.
USC Thornton School Of Music
Any student interested in studio guitar or orchestral studies will want to follow this notable institution on Twitter. Thornton posts frequently on this social networking site. Music aficionados are kept informed about upcoming concerts and symphonies that feature an array of outstanding performers, ranging from Grammy-winning faculty members to young student jazz ensembles. Many of the school’s accomplished pop music students have been hand-picked to back some of the biggest recording artists in music, including country singer and guitarist Keith Urban. Standing in a class of distinction, Thornton is one of only two universities in the U.S. that offer a degree in early music and a comprehensive program in scoring for film and television. Those who follow this school on Twitter learn first-hand where some of the best singers, musicians and conductors in L.A. will be putting on an affordable show.
In Los Angeles, CBS Radio owns five stations that broadcast music. They include KCBS-FM (adult hits), KAMP-FM (Top 40), KRTH-FM (classic hits), KTWV-FM (adult contemporary) and KROQ-FM (alternative). Of the five, KROQ has the largest number of Twitter followers due to its ability to attract and hold on to the demographic that spends the most time on the social media network. On a daily basis, the station will post dozens of music-related tweets to promote upcoming festivals, privileged ticket giveaways and live studio performances. It is also known to spill the beans about some of the humorous quirks and idiosyncrasies of famous recording artists. A developing base of Twitter users is also migrating to KAMP-FM (@ampradio), a contemporary station that gives music fans a chance to read about their favorite pop stars, including Lady Gaga and Justin Bieber. Visit CBS Radio’s website to sample all its stations that serve the greater LA region.
The Los Angeles Philharmonic
The Los Angeles Philharmonic and its celebrity conductor, Gustavo Dudamel, are big draws for Twitter members of all ages. Affectionately called LA Phil, the contemporary-minded orchestra packs two venues throughout the year: the enclosed Walt Disney Concert Hall becomes its winter wonderland and, during the summer season, the forward-stepping symphony orchestra wows audiences at the Hollywood Bowl, the nation’s largest natural amphitheater. LA Phil’s Twitter fans are the first to learn about upcoming concerts and guest-starring appearances by famous recording artists. Its webmaster is diligent about letting followers know about ways they can utilize their ticket stubs to enjoy extra perks, including complimentary beverages. LA Phil’s social media page is displayed neatly with marvelous information, ideas and tips, so there is no reason to gather insights from other source offerings on the Internet. This group of consummate professionals drives its social media like it directs its sensational performances – with style, class and utter uniqueness.
Ever since 1959, music enthusiasts have waited with baited anticipation to discover which entertainer will be next in line to walk away with the coveted Grammy award. Thanks to advanced technology, there is no longer a need to depend on newsstands to stay in the know. On the National Academy of Recording Arts and Science’s Twitter page that promotes its golden baby, fans are kept in the groove about the GRAMMYs, top artists of the year and everything else related to the music industry. It is here where Twitter followers will discover the paths some singers and musicians took before they became legendary figures. As the world listens, clicks and reads, GRAMMY supporters on Twitter are invited to join a constant celebration that culminates into one of the greatest shows on Earth. The 2013 GRAMMYs will be broadcast live only on CBS. The Recording Academy has maintained an active and inspirational outlet on Twitter to keep its followers involved, entertained and well-nourished by a fresh buffet of pertinent information and amusing anecdotes.
Sharon Raiford Bush is an award-winning freelance journalist who covers the glittering nightlife and bustling music scene in Los Angeles, among other topics of social interest. Some of her contributions to the entertainment industry have been archived by the Smithsonian Institution in Washington, DC. Samples of her unique writing style can be found on Examiner.com.