Talk Of The Town: 4 Ways To Localize Your Company's Content MarketingHow is your content working for you? Make it local to see a big difference.
6 Reasons Small Business CMOs Should Care About Customer ServiceDesk.com Chief Marketing Officer Katy Dormer reveals why the factor that CMOs think least about is the one that can set them apart.
We're All Producers: Here's How To Make Powerful Branded Content VideosVideo content will help your company's marketing campaign to really connect with customers.
[INFOGRAPHIC] Pros & Cons Of Celebrity EndorsementsIs a celebrity endorsement right for your small business?
Can Marketing Automation Help Bridge The Gap Between Marketing And Sales?Salesfusion Chief Marketing Officer Malinda Wilkinson explains how a marketing automation platform can boost sales.
PR Firm In The Entertainment Industry Breaks Down How Your Business Can Make A Powerful ImpressionCEO of Popular Press Media Group talks about using creativity for a successful marketing campaign.
Every Small Business Owner Should Know The 80/20 RuleThe law of the vital few, or the 80/20 principle, is one of the most important concepts in modern entrepreneurship.
Digital Managers Bring L.A.’s Advertisers Into A New EraKeith R. Pillow, an adjunct professor of marketing at California State University, Los Angeles, says digital managers are expected to assume even more pivotal responsibilities in the coming years.
Research Looks At Decision-Making Process Behind Consumer SpendingPaul Zak, the director of the Center for Neuro-Economic Graduate Studies at Claremont, is leading a research project examining the decision-making process behind consumer spending.
We Will Rock You at the Ahmanson TheatreErica Olsen goes behind-the-scenes with the "We Will Rock You" show playing at the Ahmanson Theatre! Watch to get a sneak peak.
The Inside Scoop on San Diego and SeaWorld - North ParkErica Olsen tells us the Inside Scoop on San Diego and SeaWorld, highlighting one viewers tweet at North Park, SD.
The Inside Scoop on San Diego and SeaWorld #SDInsider - Sea Harbor Come find out the Inside Scoop on San Diego and SeaWorld - highlighting Seaport Village.