LOS ANGELES (CBSLA) — Amazon is targeting a new segment of shoppers – teenagers.
The online shopping giant announced Wednesday a new way for teens 13 to 17 years old to shop or stream content through the Amazon apps with their own logins.
Parents can supervise loosely by simply setting a pre-approved spending limit per order, or set it up so they’re notified of every order and must approve it.
The new move could be a seen simply as a bid to give teenagers more freedom.
“As a parent of a teen, I know how they crave independence, but at the same time, that has to be balanced with the convenience and trust that parents need,” Michael Carr, vice president of Amazon Households, said in a statement.
On the other end of the spectrum, some critics say the move could be seen as an effort to indoctrinate teens and get them addicted to Amazon early, before they become loyal to a competitor.
Teen logins are evidently a new feature of Amazon Households, which allows an account holder to share prime shipping and digital content with members of their households.