LOS ANGELES (CBSLA.com) —McDonald’s is looking to hire a quarter of a million employees this summer – and the fast food chain wants to use social media to help.
Starting June 13, Snapchat users may see 10-second video ads of real restaurant employees talking about “the benefits of working at McDonald’s”, according to the restaurant chain.
Any viewers interested in applying can simply “swipe up” and they’ll be redirected to the McDonald’s career webpage in Snapchat to explore job opportunities and apply to their local restaurants.
Coined “Snaplications” by McDonald’s, the first-to-market hiring tool in the U.S. is similar to another Snaplications rollout in Austrialia earlier this year by McDonald’s. The company is also eyeing Spotify and Hulu as other potential platforms to reach possible job seekers.
More than half of the hires at McDonald’s restaurants are projected to be between 16-24 years old and is often the first job for many applicants, according to the company. Meanwhile, almost 80 percent of young people in that age range use Snapchat daily, while less than a third of them will have a job for the summer.
“We’re always looking for new and innovative ways to find job seekers. We thought Snaplications was a great way to allow us to meet job seekers where they are – their phones,” said McDonald’s USA spokesperson Jez Langhorn. “As we see the younger generations seeking out their first jobs, we want to make them aware of the great opportunities available at McDonald’s, especially considering we’re committed to being America’s best first job.”