WEST HOLLYWOOD (CBSLA.com) — Southern California is famous – some would say notorious – for its attractive crowds and exclusive nightlife.
But if the cliché scene of mingling with high-rollers appeals to your liking, a West Hollywood club should soon be on your radar.
Greg Hodge, managing director of the online dating website BeautifulPeople.com, has taken a step in front of his virtual velvet ropes by developing a private club in West Hollywood.
“We are very excited about the opening of our flagship bar,” Hodge said. “We will take the same ethos into this project as we did when we launched the dating site. We are simply taking the BeautifulPeople concept into the real world.”
But in order to gain entrance to the as-yet unnamed club, there’s a catch: you must be deemed good-looking by members of Hodge’s Beauty Police, which consists of celebrity trainers, models, Hollywood insiders and influencers.
Members of the dating website will receive priority access to the club, while non-members will be assessed on their appearance at the door.
“Rare exceptions will be made on the grounds of wealth,” Hodge added.
The stylish club will include bauble-like swing chairs, Swarovski chandeliers, ornate mirrors and curved banquettes.
BeautifulPeople will offer a well-stocked bar along with a selection of lean meats and a raw food menu.
A personal hair and make-up artist will be available to guests who need touch-ups throughout their visit, a service which members can receive for free.
And if you’re looking to arrive in style, take advantage of the club’s discounted helicopter ride, which lands at a nearby helipad.
The exact address of the West Hollywood location, which is slated to open in early 2017, has not yet been revealed.