Seafood Startup Tells You How Your Fish Was Caught, And By Whom

LOS ANGELES (CBSLA.com) — A new seafood brand is trying to take the guesswork out of buying fish.

The company, Salty Girl Seafood, tells consumers exactly where their seafood was caught, what kind of seafood it is, which fishing methods were used and even the name of the boat's captain.

"Salty Girl is a lifestyle brand that is focused on connecting people more deeply with marine resources and the ocean," co-founder Norah Eddy said.

Eddy launched the brand with Laura Johnson. The two entrepreneurs met in grad school at UC Santa Barbara. Both also spent time observing fishing practices on commercial fishing boats in Alaska.

"I came to Santa Barbara to learn how to drive change in the fishing industry," Johnson said.

The company's products come pre-marinated, along with cooking instructions.

The products are available at small retailers in Santa Barbara and the Bay Area. The company plans to add retailers in Los Angeles next month.

For more on Salty Girl seafood, go to: http://www.saltygirlseafood.com/