‘Other Woman’ Maintains Box Office Lead With $25M
LOS ANGELES (AP) — Few things are as bold as a trio of scorned women.
At the box office this weekend, superhero Captain America was overpowered by Cameron Diaz, Leslie Mann and Kate Upton, whose revenge comedy “The Other Woman” debuted at No. 1.
Fox’s female-driven hit halted three-week box office leader “Captain America: The Winter Soldier.”
The comedy about three women wronged by a three-timing spouse played by Nikolaj Coster-Waldau of “Game of Thrones” — raked in $25 million according to Monday’s final box office figures.
The Disney-Marvel “Captain America” sequel has had a great run, marking its place in history as the blockbuster with the best April opening ever. This weekend it added $16.2 million in ticket sales, bringing its domestic haul to more than $225 million.
After debuting above expectations, Sony’s faith-based “Heaven Is for Real” continued to show well, finishing in third place with $14.4 million in its second weekend.
The animated “Rio 2″ dropped a spot to fourth place with $14 million, while “Brick Mansions,” starring Paul Walker, had a firm opening with $10 million at No. 5. The action crime drama was one of the last film’s Walker completed before he died in a car accident in November. It was pushed back from its original February release date.
A24 Films’ “Locke,” starring Tom Hardy, scored the weekend’s highest per-screen average after debuting on only four screens in New York and Los Angeles. The Steven Knight directed drama, which will expand to more theaters in the coming weeks, banked $89,210 overall.
This year, the film distribution company also released the sci-fi drama “Under the Skin,” featuring Scarlett Johansson, and thriller “Enemy” with Jake Gyllenhaal. “Skin” opened slightly higher than “Locke” in early April with $133,154 domestically, reaching a total of over $1.5 million. “Enemy” has earned over $992,000 after opening in March.
Since launching in 2012, A24 has distributed an impressive flock of films, including “Spring Breakers,” ”The Bling Ring” and “The Spectacular Now.” Together, the projects collected over $26 million. Not a bad run for a boutique distributor.
“We really are very big on directors and we really love when there is a real vision behind a film from a director,” A24 Films executive Nicolette Aizenberg said about one of the key factors at play when the company chooses a project to distribute.
The directors — including Sofia and Roman Coppola and Jonathan Glazer — also have a strong hand in their films’ marketing strategies.
“We like to have directors sign off,” added Aizenberg. “We want to remain true to their vision.”
Due to the one-man show that is “Locke” — the film sees Hardy spend 85 minutes alone in a car while tackling a series of events jeopardizing his carefully patterned existence. Aizenberg admits it was a tough one to market.
But they chose to focus on Hardy’s strength as a leading man and the positive word of mouth.
“The reviews for ‘Locke’ were amazing,” said Aizenberg. “You’re always nervous the day you open a movie, but Tom is really a star. People want to see what he will do next.”
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