BURBANK (CBSLA.com) — A Burbank auto shop owner has become quite the online sensation, all thanks to a catchy commercial.

Goorgen Zargarian’s music video for Arlen’s Transmission called “Shift It” has garnered millions of YouTube views.

In the tune, Zargarian sings, “Shift it, shift it in forward, shift it, shift it reverse, domestic or foreign, I’ll please you with my service,” while he’s surrounded by women.

KCAL9’s Juan Fernandez reported that two Internet show hosts convinced Zargarian to shoot the commercial and paid for it because they knew it would be a hit.

The outspoken Iranian man said while car repair has been his life for almost 30 years, it’s what he does outside of work that most of his customers don’t know about.

“You said, ‘(Are you a) mechanic or (are) you are a singer?’ I said, ‘I do both,’” he said.

Zargarian is a singer with five CD’s, dozens of music videos and he also hosts a talk show on cable television.

He said music is his passion.

“Money doesn’t make me so happy, but when I sing one song, (and) people enjoy it, it means I’m rich,” he said.

Zargarian said the commercial has brought in some extra customers, but what he really enjoys is sharing his love of music and his culture with anyone willing to listen.

Comments (4)
  1. Jen Levinson says:


    Sent from my iPhone!

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