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Dodgers To Engage Fans During Games By Using Social Media

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LOS ANGELES (CBSLA.com)– The Los Angeles Dodgers announced Thursday the launch of a comprehensive engagement program that will reward fans for supporting the club online, via social media and at Dodger Stadium.

The free Dodgers Rewards program is the first-of-its-kind in Major League Baseball and offers fans the chance to win prizes by supporting the team through an collection of digital activities, including merchandise purchases online and checking in to games through MLB.com’s mobile application at The Ballpark.

“We are creating an interactive rewards portal for all things Dodgers,” said Executive Vice President and Chief Marketing Officer, Los Angeles Dodgers, Lon Rosen. “Being a sports fan is about passion and competition, and we believe through this platform we are entering the next phase of fan loyalty with the ultimate goal of rewarding our fans for their support.”

The Dodgers Rewards program will create unique experiences and promotions for fans as incentives for supporting the club.  The program will feature its first three sweepstakes with its first starting today through Saturday, March 15, 2013 with prizes including two tickets to Opening Day 2013, a mention from @Dodgers and a Sandy Koufax signed baseball.

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