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Red Robin’s ‘Help Aurora Heal’ Bracelets To Benefit Shooting Victims, Their Families

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A girl leaves flowers at a memorial near theater where 12 people were killed July 20, 2012, in Aurora. (credit: DON EMMERT/AFP/GettyImages)

A girl leaves flowers at a memorial near theater where 12 people were killed July 20, 2012, in Aurora. (credit: DON EMMERT/AFP/GettyImages)

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LOS ANGELES (CBS) — Red Robin Gourmet Burgers and its team members are collecting donations to help the victims of the Aurora, Colo., theater shooting.

The company confirms one its workers, Alex Sullivan, was killed in the July 20 shooting, which took place during a midnight screening of The Dark Knight Rises. Several other employees were injured and will need extensive long-term medical care, according to Red Robin.

Starting Monday, Aug. 6, the company is selling a purple “Help Aurora Heal” bracelet for $5.

For more information or to purchase a bracelet, visit Red Robin.

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