SoCal Mayors Challenge Residents To Conserve Water

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(credit: Thinkstock)

(credit: Thinkstock)

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Earth Day 2012

LOS ANGELES (CBS) — Mayors across Southern California are competing throughout the month of April to see whose city can pledge to conserve the most water.

The Wyland Foundation, Toyota, and CBS2 / KCAL9, along with Waterpik, Sterling Plumbing, and the US EPA’s WaterSense program kicked off the Mayor’s Challenge for Water Conservation on Friday, a contest at mywaterpledge.com that brings residents from every city together to focus on water conservation and pollution reduction in a friendly competition.

The Mayor’s Challenge encourages cities to register residents for an online water conservation pledge. From March 30-April 30, individual pledges will apply toward their city’s total water savings and pollution reductions over the following year. The city with the highest percentage of participating residents will be recognized for its efforts.

Participating residents from cities with the highest percentage of people that make pledges qualify to win up to $50,000 in eco-friendly prizes, including a Toyota Prius c hybrid, water0saving fixtures for the home and garden and hundreds of gift cards for Lowe’s Home Improvement stores.

Last year, Southern California residents pledged to save nearly a billion gallons of water.

To register free for the pledge, visit the Mayor’s Challenge online.

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