OC Sex Addiction Expert Blasts Ad With Model ‘Having Sex With A Hamburger’

LAGUNA BEACH (CBS) — Too much bun, not enough burger.

KNX 1070’s Mike Landa reports that’s what one Southland sex addiction expert is saying about a fast food commercial featuring supermodel Kate Upton.

Steve Arteburn, the founder of New Life Ministries in Laguna Beach, is calling on Carl’s Jr. to pull the racy ad that features the Sports Illustrated bikini model suggestively interacting with a Southwest patty melt.

“A guy’s just sitting there watching a program, and it’s a hamburger ad, and all of a sudden it’s somebody having sex with a hamburger,” said Arteburn.

His ministry specializes in offering men with help in overcoming sexual addiction, an issue that the New Life Ministries website says can be “as damaging as drug [and] alcohol addiction”.

Arteburn even pointed to the likely reaction the commercial would elicit from the late Carl’s Jr. founder Karl Karcher.

“He’d really be sick to know that this is what people have resorted to to sell one of his hamburgers,” said Arterburn.

But Carl’s Jr. spokeswoman Beth Mansfield said the Upton ad has received mostly positive feedback on social media and is intended specifically for “young, hungry guys” ages 18 to 34.

“We don’t try to offend other groups or exclude other groups, but we just want to appeal and amuse this specific audience,” she said.

  • marcia

    I find most Carl’s commercials disgusting. I refuse to eat there for that reason. Even if they are not sexy, they show people with food dripping from their mouths. What is the point? To see someone eating with no manners doesn’t inspire me to go there.

    • S. Smith

      Dear Carl’s Jr. : This add was completely over the top. If this is what you need to do to get our our attention, then. well, you’ve lost it, along with my business.

    • TLC

      Last week I saw this commercial for the first time & was appauled at the idea of incorporating a sexual overture while eating a cheesburger….It truly disgusted me. As intelligent Americans, we need to boycott Burger King or any establishment that would stoop to this level of advertisement.

    • LindaMay

      Please sign this Petition to STOP Carl’s Jr. Sexist Commercial on Prime-time television where young children and impressionable teenagers/young adults (Their Number One Target) are being exposed to such immoral, sexually explicit content. And please share with your friends and family. Together we can, and will make a difference.Thank You For Your Help!


      • TS

        take your head out of his pants,,

      • LindaMay

        Ummm, I do have a life TS; How do you suppose I’m typing this reply to you…Wow, and another imbecile speaks up.

        There really should be at least one guideline to posting here: Your mentality must be that of at least a three year old.

      • TS


  • merelyashadow

    Its lost on me. I don’t see why Carl’s needs to resort to th is to sell a burger. I get that guys would like it, but they’d like it if it were selling post it notes.

  • J

    Carls Jr commericals are disgusting and they don’t understand the public at all, we want good food that tastes good and looks good. We are not looking for sex when we go to buy a buger, just good food. They need to work on the food looking even half of they way they portray it in ads.

  • C Carroll Adams, PhD

    What qualifies this Steve Arteburn as an expert on sex addiction?
    Does he routinely rant and rage against other TV commercials not to his taste?

    Or, could it be that this is Arteburn’s pathetic attempt at gaining publicity?

    I watch KCAL and KCBS News often and in my car I listen to KNX. I respect the work of Mike Landa, but I do not recall that he previously interviewed this Steve Arteburn,

    • TLC

      My name is not Steve Arteburn, but I am a qualified grandmother of six up & coming grandchildren, & I object to the obsurd & suggestive matter of this commercial that is blatently selling sex & burgers. Wake up………there is increased sexual abuse, physical abuse, youth murders & suicide. We don’t need anymore TRASH on our television for any age.

      • Lynn

        well said TLC thanks for stepping up

  • John Pelligrini

    NO COMMENT, because this gentlman is smoking something, and making something out of nothing,

    • Leet

      Which gentleman are you referring to?

  • KIm

    The say that they don’t try to offend other groups or exclude other groups, but we don’t have a choice they air it at times of the day when Women and children are watch family shows and the FCC doesn’t do anything about it and the TV stations don’t care. I always turn the channel but something you don’t have time to turn it the image is already been seen and I should not have to set in front of my family TV with the remote in my had every time a commercial add come on. But I do!!!

    • Corinne

      I agree Kim, the viewers don’t have a choice. I don’t see how they have the nerve to say that they don’t want to offend anyone with that raunchy commercial!!

    • juztees

      so true

  • KIm

    OK…target them with a hamburg then, not with girls. Girls are not a piece of meat.
    Why don;t you tell the truth. Women don’t buy Carl’s Jr. meat because why buy the whole Pig just to get a little sausage.

  • merelyashadow

    A good hamburger should stand on its own. You don’t have to sell it.

  • D. M. King

    Steve Arteburn is a self-styled “expert.” He is not recognized by any psychological organization. He is a minister most famous for getting a woman pregnant out of wedlock and then having her get an abortion. He also founded an organization called “Women of Faith,” indicating that either he has issues over his own sexuality or completely misrepresents the organization and it’s purposes. The fact that CBS would pay any attention to this publicity-seeking person of questionable character makes one wonder how much research you actually do, how challenged you are to get real news from real experts, or how much he paid you to get publicity.

    • Phil

      This is a mischaracterization of Steve Arterburn. His heart is to see that people’s lives become whole. What is your motivation?

    • Judy

      try listening to his New Life Live radio program some time or read a Life Recovery Bible or one of the many books he has written and you will have a different perspective….what skeletons do you have in your closet?

  • Bonnie

    I’m not Christian nor conservative, but this ad is over the top….pull it !

    • Suzie

      Absolutely over the top. It needs to be taken off the air. It comes on during my morning news, before it’s even 9am!

    • juztees


    • Lynn

      I agree with you – too much of this junk is on our TV’s today – for that reason alone, I choose not to watch it at all. I agree to pull these types of commercials off the air.

  • Timothy McGarry

    What channel is this New Vision mini-series on?

  • kraffty

    How about they put a condom on the beef, problem solved for all concerned

  • http://ourmontessorihome.wordpress.com jkflutterbug

    Actually, Steve Arteburn is most known for authoring “Every Man’s Battle,” being the host of “New Life Live,” and being the founder of the Every Man’s Battle workshops. Every Man’s Battle, both in book and workshop form, is all about helping men cope with living in a sex-saturated culture and overcoming sexual addictions. New Life Live is a call-in counseling show that helps people with a wide range of questions. Yes, he did get a girl pregnant and pay for her abortion during his college days. He’s very open about sharing his own story and his own struggles. Yes, he was the founder of Women of Faith, which has been a huge blessing to literally millions of women. He no longer is the owner or operator of that ministry.

    • Lynn

      Hats off to a man who is willing to come forth and admit his mistakes in his past and actually DO something about them while helping others in the process !!

  • Realist

    Steve Arteburn is a quack, no credentials just another Christian fleecing the flock with bogus self proclaimed expertise ?

    • Leet

      Realist ??? How can you be a realist without facts? Research the man before posting your speculations.

    • Elizabeth Silva

      He’s working on a doctorate in counseling. I have a lot of respect for his work; he consults with credentialed experts constantly, has researched and written many, many books. You ought to check out his program.

  • Trish

    I know, if you don’t like it, don’t watch it…… that’s OK for me, but what about us parents that do not want our children to watch this AD. Shows and games have warnings about whats about to come on TV, why do these discusting AD’s not have to have the warning?

  • Larry B.

    This guy is yet another example of the nutjob rightwingers who only experience sex by watching commercials such as this. He is a headline seeking quack and shares the noncredentials of “Dr.”Phil. Neither is really a “doctor” at all. In fact, “Dr.” Phil lost his license to practice years ago for having sex with his patients. The State of Texas, and no other state, will ever reinstate that license. I wonder why Oprah conveniently ignored that fact. Arteburn is of the same ilk and is clearly trading on the name of The Lord and fleecing his “flock”. How sad.

    • Lynn

      you are the sick one Larry – I would like to see evidence proving one word of what you just stated above. You are the one who should be sad.

  • http://www.peeperz.com/prudes-upset-about-kate-upton-making-love-to-a-hamburger/ Kate Upton Carl’s Jr Commercial Has Some Outraged

    […] Cbslocal.com & […]

  • http://indiansexstoriesforfree.com/2012/02/29/oc-sex-addiction-expert-blasts-ad-with-model-having-sex-with-a/ OC Sex Addiction Expert Blasts Ad With Model 'Having Sex With A … | Indian Sex Stories For Free

    […] is the original post: OC Sex Addiction Expert Blasts Ad With Model 'Having Sex With A … Share/Bookmark Posted in General | Tags: addiction, arteburn, arterburn, beach, commercial, […]

  • KeithS

    First, Carl’s Jr. has made it quite clear through the years who they want to market to. I don’t see what the big deal is. Second, I hate this “sex addiction” stuff. Last I heard, the reigning medical boards of psychiatry, etc do not yet recognize this as a real disease. I mean we only seem to hear about it when a rich, good-looking celebrity is unfaithful to his lady. My hunch is in those cases, their addiction is a cop out to the fact they love what money and fame brings them.Show me some poor, bad looking dude who comes out as a sex addict and maybe I’ll start believing there is a kernel of truth to this so called “disease.”

    • Jeff B

      I’m someone who has overcome a sexual addiction. It is real and it’s everywhere. That’s exactly why these commercials work. If you can’t look away from it no matter how hard you try, you are addicted. All addictions work the same, just take on a different face.

      I’m glad Steve took a stand on this one. I’ve wanted to do the same many times. Us guys think it’s in our own best interest to take in every gorgeous woman we see. But it really only hurts us. How can we ever get to know a real woman if we view beauty as skin deep.

      In giving up my addiction to lust and porn, I’m finding my wife is the most beautiful woman I know. Something I could never see with my eyes constantly searching for skin. I’m no longer even interested in watching commercials like this any more, or movies with similar content. My attention is all for my amazing wife. We have an awesome God who knows what’s best for us. We just have to take the time to listen.

      • Leet

        Thank you Jeff B – for your testimony. It’s beautiful.

    • CKH

      Oh, “this sex addition stuff” is real and you really need to do your own research on a topic that you know very little about it would appear.

      “There is a relationship between what we think and do and our brains. Psychology and biology have long suspected this, but only recently have they found support in the scientific literature: functionalism causes structuralism. Translated this means that sexual addiction like other obsessive-compulsive behaviors causes a biochemical response in the brain. Recent research has suggested that you can actually change how your brain responds to thoughts and urges. You can physically change the way your brain works. ”
      A. Dean Byrd, Ph.D., MBA, MPH

      Are you able to accept that there are addictions to alcohol, food, drugs, etc. Why is it so hard then to accept the fact that sexual addiction also exists. Again, do some reading on the subject then make informed comments.

    • Leet

      “We” only hear about it? Speak for yourself. The reigning boards have a long history of not recognizing new perspectives, explanations discoveries and facts until years afterward. And for your sheltered info, there are loads of poor, bad looking dudes who “come out” as sex addicts. Maybe if you’d get out of your cocoon you’d realize it instead of just “hearing” about it. .

    • chefdalet


    • Poodle

      Would you like to meet my husband? He’s been in counseling for years as a sex addict and for sexual compulsions. Denial is often the first sign that something is wrong beneath the surface.

  • deepthunk

    Any fool can see that the city of Los Angeles is absolutely sick with corruption to its very core, Mayor Villaraigosa and his minions on the city council have allowed children to fall into the hands of pedophiles and proven time and again that the way of their city government is the way of corruption. The simple fact is when there are problems with corruption in government you need only look at the officials elected to run it to find the source.
    How long will the people of Los Angeles put up with this gross mismanagement, gross misconduct, and disgustingly gross incompetence on the part of the mayor and city council? The list of their personal and professional failures, misdeeds, and suspicious activities goes on for miles, and yet still they sit in office where they can run the city into the ground. It simply astounds me.


    Wow so many people so negative , get a life there are so many things way more important than this. our country is falling apart & you are worried about what a pretty girl is doing with her food. you are kidding right.

    • Suzie

      Big John, this kind of thing making it to TV is one of the big reasons WHY our country is falling apart. We no longer have any values, morals, or respect for family.

  • Orange County

    I wouldn’t want to eat at Carl anyway. I want to live and I don’t want my arteries clogged.

  • http://sanclemente365.com/laguna-minister-slams-carls-jr-for-sex-with-a-hamburger-ad Laguna Minister Slams Carl’s Jr. for "Sex With a Hamburger" Ad

    […] But no! Arterburn sees Upton “having sex with a hamburger,” he tells KNX 1070′s Mike Landa. […]

  • http://www.newscurrentnews.info/food/hamburger/laguna-minister-slams-carls-jr-for-sex-with-a-hamburger-ad.html Laguna Minister Slams Carl’s Jr. for "Sex With a Hamburger" Ad | Food

    […] B&#965t n&#959! Arterburn sees Upton “having sex w&#1110th a hamburger,” h&#1077 tells KNX 1070′s Mike Landa. […]

  • LindaMay

    Please sign this Petition to STOP Carl’s Jr. Sexist Commercial on Prime-time television where young children and impressionable teenagers/young adults (Their Number One Target) are being exposed to such immoral, sexually explicit content. And please share with your friends and family. Together we can, and will make a difference.Thank You For Your Help!


    • publius

      Hey, LindaMay, if you don’t like the commercial, change the channel you old spinster. I think Kate Upton is gorgeous, and I hope she makes as much money as she can while she is still in demand.

      • LindaMay

        Just the exact kind of comment/response one would expect from an immature little boy who has his brain stuck in his pants. Do you even know what a ‘Spinster’ is? I’m married and have four beautiful son’s. You may want to start looking up the definition on your words before making yourself look like a idiot .. In which you just did.

        This petition has nothing to do with her ‘Looks’ it’s all about the degradation that is happening right here in American, and all over the world for that matter.

        You need to seriously grow up ‘Publius’. I will not be responding to any more of your childish comments. One day you may have children of your own, And then hopefully, you’ll understand why so many people (Men and Women) are outraged over this type of immoral indecency that is being shown at all hours of the day.

        ‘It is better to remain silent and thought a fool, then to speak up and remove all doubt”

        Good Day.

      • Orange County

        Hey pubic, you’re a jerk and a creep.

blog comments powered by Disqus
Sandwich Generation

Listen Live