LOS ANGELES (CBS) — Many fashionistas both here locally and abroad lined up Friday night to be the first to purchase Versace at H&M stores.
The limited edition Versace for H&M collection, which is set to go on sale Saturday throughout Los Angeles, is expected to be sold at a fraction of the retail price.
Many braved cold temperatures Friday lining outside several H&M locations, including the one in West Hollywood.
Versace is the latest designer to bring its collection to the discount retailer. Roberto Cavalli and Stella McCartney both launched their designs there in recent years.
In addition, Italian designer Missoni crashed Target’s Web site when it launched this past September.