LOS ANGELES (CBS) — Millions of Girls Scouts across America have a new leader — and a new focus for their organization.

Anna Maria Chavez is the first Mexican-American woman appointed to the post and told KNX 1070 she hopes to boost the morale of Scouts across the nation.

“It’s the largest entrepreneurial program for girls in the country,” said Chavez. “A lot of people don’t realize the girls actually take their revenue and reinvest it in their local communities, so they’re supporting their local nonprofits, their animal shelters, their domestic violence shelters.”

Chavez pointed to her heritage as an example to other girls from all races to realize that they can dream and they can achieve — if they work to realize their dreams.

The organization, founded in 1912, said it saw a 55 percent surge in its Hispanic membership over the past 10 years. They now account for about 12 percent of the nearly 2.3 million girls who were Scouts in 2010.

In response to the trend, the Girl Scouts of the USA has stepped up its efforts to include bilingual public campaigns.

Chavez previously served as an urban policy advisor to former Arizona Governor and current Homeland Security Secretary Janet Napolitano.

Comments (16)
  1. Hollywood Reporter says:

    Good Grief now they will be peddling over priced tortilla’s instead of over priced cookies.

  2. James says:

    Not matter if it is Girl or Boy scouts of America, the primary language should be English. All immigrants came to this country seeking a better future for themselves and their families. Learning and speaking English is the least one can do to give back to this nation. If people want to speak another language, they should do it at home. Spending money for bilingual campaigns is a waist of resources and does not make sense.

    1. Trisha says:

      I couldn’t agree more James!

  3. D King says:

    As a former Girl Scout Leader [English-speaking Caucasian] I applaud this appointment. What a wonderful way for many ethnic groups to come together – and isn’t that how we all grow anyway?

    1. Sick of Foreigners says:

      Sort of, D King. We also grow by not stalemating our education, knowledge, and respect for the country in which we live. We fail to grow when we refuse to conform to laws and ways of our cities and communities. We fail to grow when we impose our foreign way of living upon an entire country, instead of adopting that country’s way of life. Afterall, aren’t us English-speaking Caucasians expected to be respectful of other cultures and languages? Aren’t we expected to bend over backwards to make those foreigners comfortable? Well, what about us English-speaking Caucasians?! You cannot tell me that the respect goes both ways. I have watched my freedoms and advantages be ripped out from under me and handed nice and neat on a silver platter to those foreigners who could care less about MY country. What does this have to do with the Girls Scouts? A lot more than you think.

      1. Trisha says:

        Very well said Sick of Foreigners … I’m right there with you!

  4. JebbieBush says:

    She’s an affirmative action beneficiary. Do a search on “Girl Scouts + left wing” and watch what pops up.

    BTW, why emphasize bilingualism?

    Spanish is not the mother tongue of the indigenous (sic) of this hemisphere.

  5. tyler says:

    Great! Everything is for the hispanics now. Guess I will take my daughter out of the girl scouts now. Is there anything they won’t give these people. Enough is enough!

  6. Jeff says:

    Now I guess every meeting will start with “I Pledge allegiance to Mexico…”

  7. dave says:

    well i have bought my last box of cookies from them this is an american org. not a mexican one using a bilingual ad is uncalled for

    1. Chester says:

      The Girl Scouts will now be selling more than just cookies.

  8. Jackie says:

    Some of the new merit badges will be:
    Learning how to steal
    Learning how to get welfair

  9. JebbieBush says:

    Merit badges on hot wiring stolen cars.

  10. Linda says:

    No wonder we have so many foreigners if she was working with obummer and not go for securing our borders nappy. No wonder the girl scouts have been going down the tubes for several years, the kids have to pay for everything now and the people at the top get huge pay checks. Thats it for my whole family, four generations no longer in girl scouts or buying cookies.

  11. satnot says:

    Its ok take a deep breath stop crying and just go with the program! You know when foreigners call Americans a bunch a selfish crying Americans they describe all you.

  12. Rick says:

    Can I get a bag of Oranges to go with the cookies?

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