LOS ANGELES (AP) — Lady Gaga is turning to an unusual method to expand her fan base: The pop icon is releasing songs from her new album on a section of online game FarmVille before they can be heard anywhere else.
The singer, known for her outrageous styles and hits such as “Poker Face” and “Bad Romance,” will allow singles from “Born This Way” to be heard within a neighboring farm called “GagaVille.”
Players have to complete tasks to hear one new track per day from May 17 to 19. The album is due to be released on May 23.
It’s the first time game-maker Zynga has partnered with a musician and the first time it is adding music to the game. About 46 million people worldwide play FarmVille every month.
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