California Class Action Suit Against Taco Bell Withdrawn

IRVINE (CBS/AP)  — An Alabama-based law firm has withdrawn its class-action lawsuit that sought to force Taco Bell to stop calling the meat it serves “beef” on Monday.

The lawsuit, filed in January in federal court in California, alleged that what Taco Bell calls “seasoned beef” is a meat mixture that has binders and extenders and does not meet federal requirements to be labeled beef.

The fast-food chain said Monday the allegations were “absolutely wrong” and the lawsuit was voluntarily withdrawn by the firm. It said no money was exchanged and it is not changing any of its products or advertising.

“This sets the record straight about the high quality of our seasoned beef and the integrity of our advertising,” Taco Bell CEO Greg Creed said in an interview. “We took great exception to the false claims made about our seasoned beef and wish the attorneys had contacted us before filing and publicizing a lawsuit that disparaged our brand.”

Law firm Beasley Allen, based in Montgomery, Ala., said that it withdrew the lawsuit after Taco Bell made changes to its marketing and product disclosure.

“From the inception of this case, we stated that if Taco Bell would make certain changes regarding disclosure and marketing of its `seasoned beef’ product, the case could be dismissed,” attorney Dee Miles said in a statement.

In response to the lawsuit, Taco Bell took out full-page ads in at least nine major newspapers, aired television spots and launched a YouTube campaign to proclaim its taco filling is 88 percent beef.

It spent between $3 million and $4 million in advertising to counter the accusations made in the lawsuit, Creed said.

He said he could not comment on any financial fallout for the fast-food company as a result from the lawsuit because of an “earnings blackout.”

(© Copyright 2011 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)

  • drozone69

    Its the 12 percent that will kill you.You get what you pay for!!!

  • Crystal

    DONT MESS!!………with the taco……..

  • TT

    this just seemed likea pointless lawsuit.. when you go out for fast food – your not ordering from a 100.00 a plate restaurant… sorry – but this was completely frivolous… and a waste of the courts time, and the tax payers money.

    • jujubee1

      I completely agree. And exactly how is it that an Alabama law firm can file a class-action law suit in California?!

      • randy

        A lot of out-of-staters file lawsuits in California against national chains that do business here. The reason is obvious: nonsense like this. Do you think this would have flown in ‘Bama? Of course, “it’s not about the money,” per the attorneys who are asking for a bunch of money.

  • tastelikechicken

    Counter sue their vegan pants off!
    Carnivores, we need to consume more dead cattle. Hmmmm. Steak n’ eggs sounds good right bout’ now.

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