LOS ANGELES (CBS) — California lawmakers want to make it a lot tougher for website operators to track your online habits.

State Senator Alan Lowenthal has introduced the “Do Not Track” bill as a way to keep people’s personal data from being grabbed off the Internet.

KNX 1070’s Jon Baird reports the bill would allow those who access the Internet to tell website operators they don’t want their online habits monitored.

Online advertisers say consumers want their data shared for a number of reasons — for example, so they can receive ads about products they are interested in.

A state trade group believes the proposed law would be an unconstitutional restriction on interstate commerce.

But if the bill passes, violators could face legal action by the California attorney general.

(©2010 CBS Local Media, a division of CBS Radio Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. Wire services contributed to this report.)


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