OC Movie Theater Firm Rejects Church Ad Over Name Of Jesus

ALISO VIEJO (CBS/AP) — A movie theater ad firm has rejected a bid from a church in Orange County to advertise its Easter service because it uses the name of Jesus.

Compass Bible Church pastor Mike Fabarez says he tried to pay for an ad to run at a local movie theater for the Aliso Viejo congregation’s annual Easter service at the University of California, Irvine, Bren Center.

The ad is aimed at attracting nonbelievers to the service.

NCM Media Networks, which handles pre-show advertising for many Orange County theaters, gave Fabarez content guidelines, which prohibits nudity, drug use and promotion of religious figures.

The Orange County Register says NCM Media released a statement explaining the ad was rejected because Compass Bible Church chose not to revise the ad to meet content guidelines.

(TM and © Copyright 2010 CBS Local Media, a division of CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2010 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)

  • Kibble

    What’s wrong with Jesus, Mohammed, Satan

    • Dave

      I need a drink

  • Duh!

    Exactly right.
    That is why people should not have Jesus forced upon them at a movie theater where they cannot change the channel.


      I Agree soo much on this.. I dont wanna see it either… I come home always have church stuff flyers on my car / door… I dont wanna see it or read it… Just becuase I dont belive in that stuff… I should not be forced to see it or read it….

      and those chruch people who don’t like my post ” GOTO A BRIDGE AND GET OVER IT!!!!!

  • Marvin Portnoy

    Our Forefathers “belved” in God? I looked up the word, but had no luck in finding it. Do you mean “beveled” as in stained glass? I propose having a Priest, Rabbi and Imam appear on film before each performance extolling the wondrous life one can live if you follow the precepts of your chosen religion. Although this may kill the theatre business as we know it. I forgot, we should include an Atheist to be fair!

  • cloudnine

    This makes me laugh! So many movie titles that reflect Satan, Sex,& Violence is okay but oh no don’t dare to say JESUS our SAVIOR!!!
    The book of JUDE in the BIBLE is so true….

    • Truth

      It is amazing is it not that other beliefs are getting more tolerance and freedoms from our country and Christians are loosing their freedoms (you see it in the news all the time) and our rights are being stripped. Who are the ones being forced to tolerate other religions? Others beliefs?

      • matt

        Christians are the most racsits religion any where.. They accept any as being right. Remeber the bible is nothing more than A HISTORY BOOK!!!

      • John

        An OC Movie Theater rejecting an AD from a Christian Church isn’t losing freedom you moron, how is that losing freedom? If I get rejected from a University then does that mean I am losing freedom? Jesus Christ you people are stupid!

      • Charlotte

        No, you are not losing your freedom to practice your faith. And no one is forcing you to tolerate other religious practices, that should just be the norm as dictated in the Christian faith. Unless of course you are one of the fanatics that think only Christians ascend to heaven and there is no other option?

      • Katrise35

        Because we as Christians aren’t standing up and saying you know what, we have the right to pray, we have the right to profess God and praise Him if we want to. But we have backed down and refused to stand up for what we know to be right. Until Christians do stand up and stop letting people (and a very small group, I might add) tell US who we should worship, and tell US we can’t give God the worship and praise due Him, things will continue as they are now. Christians aren’t losing their freedoms. We are giving it away, because we refuse to fight back as hard as those opposed to God do.

      • Susan

        What freedoms are you losing, exactly? What rights do you have that are being stripped? I’m really interested in hearing your answer.

    • Charlotte

      hmmmmm….they are NOT talking about movie titles….what they are talking about is the pre-movie advertisements. Please read the entire article.

      • April

        @ Susan – Christians are losing freedoms granted in the first amendment – the freedom of speech and to exercise religion. In this instance, it is not the government that is rejecting the Christian add, but rather a private company. The fear is that this prevalent attitude toward Christ will become law prohibiting Christianity.

    • Jason Ryan Windon

      why not include the easter bunny and kwanzaa-bot while we are at it

  • jon stewart

    I can’t believe that there is a limit in making money…. our country has officially gone to hell. When everything this country was based on was religious rights and now we wont even take the churches money to remind US that there is a GOD… The end of DAYS are HERE!!!!

    • Rick

      I really hope the end of days are here. Then all you right wing christian nut jobs will float away to heaven and we can finally have Peace on Earth and Good will Toward Men.

      • Truth

        Lady Binkerton, Remember we are suppose to pray for our enemies. You and I both know what happens to them in the end. Personally, I don’t wish that kind of end on anyone. Pray :)

      • Ladie Binkerton

        Yes, and jackholes like you can have whats left of this sad planet to kill each other over before you die and fry. Until then, enjoy the skanky porn and the crime, and the dwindling resources. Your end is near as well, you’re not exactly going to live forever either.

    • cloudnine


      • Truth

        Rick, sorry bud…but you need to go back and read history again. I too was surprised to see how much our four fathers included God in their decisions. They did believe.

      • Rick

        It was never about them believing. It was the FACT that THEY elected to write the constitution in sucha a manner that Religion could not interfer in Politics and Vice Versa. This is Middle School history. c’mon people wake up!!

  • Rick

    Our forefather were pretty much godless. You need to read more history and not revisionist history either

    • Alec N. Yakka

      They were not godless – far from it. Their whole premise for founding the country was that there was a God, and from Whom inalienable rights come. Try reading the Declaration of Independence rather than a revisionist history book.

    • Deborah

      They did believe in God – they just didn’t believe in creating a State religion. All of the recent talk of the country being founded on “Christian pronciples” is what’s revisionist – the country was founded on Enlightenment principles.

    • Charlotte

      Well our forefathers did believe in a higher power, just not neccesarily the Christian version as many of them were Diest’s. They were forward thinkers that had the right idea to remove religion from government (take a look at the Middle East where religion rules to appreciate this).

      It is hard enough to sit through the advertisements in a theater now, I definitely DO NOT want to have to sit through a religious schpeal that I do not agree with.

    • lori

      YOU are the one who needs to do some research. Sorry to tell you but your are 100% incorrect.

  • Gramma

    “it was their intent to avoid a country to force the people into a forced religion” ??

    So why are you trying to force yours?

    • Dave

      Use the Force Gramma…

    • Believer

      Who is forcing anything – it is an advertisement. Plain and simple, an ad inviting (not forcing) people to join the church for its Easter services. I am a Christian and that doesn’t make me ignorant or bigot. I am not going to stand in the way of you advertising your beliefs or lack their of, now I ask the same of you don’t stand in the way of a Christian trying to do the same. In recent years, the discrimination has gone only one way against Christians. Remember, there are good and evil people in all areas and sadly people can claim to be Christian and not really be. Jesus teaches me to not judge or discriminate, but to love. I only ask in return that you stand by your own convictions and not judge or discriminate against me and mine.

      • Greg

        Believer – Ideally you are correct in your post, however, in real life my experience is that the VAST MAJORITY of the far right religious groups view of freedom of religion is that you are free to believe as they do and nothing else. Secondly, why are everyone’s shorts in a wad? The policy clearly states no promoting religious figures of any type , not just Jesus. the preacher is typical, doesn’t think the rules apply to him.

  • Capercorn

    Except that a private corporation can choose exactly what they want on their movie screens.

  • John

    They said it was the end of times when the “Black Plague” nearly wiped out the entire population of Europe. They said it was the end of times when the “World War” first broke out…then “World War 2”. And you think that ‘this’ incident is end of the world? Get a hold of yourself people

    Our founding fathers were DIEST not Christians. Get your fact straight, if they were Christians then was was Jesus Christ never mentioned in the constitution? God is also never mentioned in the constitution (Other than the “In God We Trust” which was implemented in the 1950s).

    • Alec N. Yakka

      They were not Deists:
      – 25 Episcopalian
      – 9 Presbyterians
      – 7 Congregationalists
      – A dozen of other Christian denominations like Methodist and Lutherans
      – 1 Deist

    • Mr. Crockett

      I’m guessing you haven’t heard of Article 11 of the 1797 Treaty of Tripoli:

      Art. 11. As the Government of the United States of America is not, in any sense, founded on the Christian religion,—as it has in itself no character of enmity against the laws, religion, or tranquility, of Mussulmen,—and as the said States never entered into any war or act of hostility against any Mahometan nation, it is declared by the parties that no pretext arising from religious opinions shall ever produce an interruption of the harmony existing between the two countries.

      I’m also guessing you haven’t heard of Thomas Jefferson’s letter to the Danbury Baptists:

      “Believing with you that religion is a matter which lies solely between Man & his God, that he owes account to none other for his faith or his worship, that the legitimate powers of government reach actions only, & not opinions, I contemplate with sovereign reverence that act of the whole American people which declared that their legislature should “make no law respecting an establishment of religion, or prohibiting the free exercise thereof,” thus building a wall of separation between Church & State. ”

      Also note that the Declaration of Independence does not carry the force of law. The Constitution, which does carry the force of law, makes no mention of the Judeo-Christian god or any other god (other than the date, “the year of our lord,” which was common practice at the time).

    • Alec N. Yakka

      @Mr. Crockett
      Yeah I’ve read those – did you read my comment above?

      1) As I wrote and the Treaty of Tripoli says – the government was framed without a state religion in 1789, but the declaration in 1776 premised the reason for founding the nation, that England had violated the natural laws and inalienable right the Creator God endowed humanity, namely them. Read it exegetically, not eisegetically.

      1) As for the “separation of state”, which Jefferson wrote in a personal letter in the 19th century, he was talking about the federal government, not state. Check out his 1808 letter to Samuel Miller, “Certainly no power to prescribe any religious exercise, or to assume authority in religious discipline, has been delegated to the general government It must then rest with the states, as far as it can be in any human authority.” Or how about his 2nd inaugural address in 1805: “I have left them as the Constitution found them, under the direction and discipline of State or Church authorities”. They were adverse to federal recognition of religion as they had seen in Europe, and left it to the individual, and states.

      • Dan Cing Wulei

        Well written, well stated, well reasoned.

        You know this will be summarily ignored now…right?

      • Mr. Crockett


        Then I imagine you’ve also read the Virginia Statute for Religious Freedom? Penned, I might add, by Jefferson, that states:

        Be it enacted by General Assembly that no man shall be compelled to frequent or support any religious worship, place, or ministry whatsoever, nor shall be enforced, restrained, molested, or burthened in his body or goods, nor shall otherwise suffer on account of his religious opinions or belief, but that all men shall be free to profess, and by argument to maintain, their opinions in matters of Religion, and that the same shall in no wise diminish, enlarge or affect their civil capacities. And though we well know that this Assembly elected by the people for the ordinary purposes of Legislation only, have no power to restrain the acts of succeeding Assemblies constituted with powers equal to our own, and that therefore to declare this act irrevocable would be of no effect in law; yet we are free to declare, and do declare that the rights hereby asserted, are of the natural rights of mankind, and that if any act shall be hereafter passed to repeal the present or to narrow its operation, such act will be an infringement of natural right.

        Religion cannot be mandated at the state or federal level. Period.

        “We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.”

        That’s not a mention of the Judeo-Christian “God,” Jesus, or any other major religious figure. It’s at best a neutral position and clearly in line with Deist philosophy that there was a being that created the universe but it does not concern itself in the affairs of humanity.

      • Alec N. Yakka

        @ Mr. Crockett

        Yes, I’ve read a bunch of that stuff. None of it addresses nor diminishes the fact that in 1776, the founding fathers declared a new nation on the premises that a) there was a God and b) England violated His natural laws and inalienable rights, allowing them to create a new nation. In 1789, thirteen years later they set up a non-religious government – not anti-religious – leaving it via the 1st Amendment up to individuals and states if they want to do anything with religion, as evidenced by individual free expression and every one of the 50 states at one time or other made reference to God. If you’d like, re-read that Virginia state constitution you referenced, Section 16 of its Bill of Rights:

        “SEC. 16. That religion, or the duty which we owe to our Creator, and the manner of discharging it, can be directed only by reason and conviction, not by force or violence; and therefore all men are equally entitled to the free exercise of religion, according to the dictates of conscience; and that it is the mutual duty of all to practice Christian forbearance, love, and charity towards each other.”

        I never said it was to be mandated, just the federal government was neutral with respect to religion, leaving it up to individuals and state governments to do as they wished. Nor did I reference the Judeo-Christian God in my original or subsequent post. As I said, please read things exegetically (what it says), not eisegetically (what you want it to say). Period.

        Some would question the neutrality given the makeup of the framers of the Declaration of Independence:
        – 36 evenly divided between Episcopalians, Presbyterians, and Congregationalists
        – 8 of various denominatins like Anglican, Catholic, and Unitarian
        – 1 Deist, if you want to count the above Thomas Jefferson, although many would list him as Unitarian or Episcopalian
        – 12 indeterminate, although most probably Episcopalians
        But that’s for you to reconcile.

    • Alec N. Yakka

      Actually, it will be removed – I guess enough didn’t like logic and fact and have reported my comment for removal. Better to wipe all traces of it than to ignore it and possibly allow reason and truth to influence others.

      • middleman

        Sounds like you know your stuff. However, I don’t WANT to hear about your fanatical rantings. I for one, am a growing number of people that don’t have a firm stand on religion as a whole, I personally could care less where I go when I die, after all I will be dead. Who cares if there is a God or Jesus or Heaven or Hell? I don’t. Stop preaching. Get off your soap-box. Stop thumping your Bible.

  • http://rebeccaluellamiller.wordpress.com/2011/03/31/making-the-story-a-non-story/ Making The Story A Non-Story « A Christian Worldview of Fiction

    […] to get twisted. I wanted to see what other sources might say. I found the story first on the local CBS affiliate web site. Imagine my surprise when I read this paragraph: NCM Media Networks, which handles […]

  • matt

    Here we go again..THE END OF DAYS!!! Really not again…Please remember that the Bible is a history book..The earth is a couple million years old and we evolved from apes over a million years…Muslims, buddists, hindus , pagans and wiccas have the right to practice whenever where ever they please.

    • Deborah

      Bravo. matt. People forget that religious freedom is why the original settlers came over in the first place. And, they also forget that busineses have the right to make and enfore rules surrounding what is acceptable advertising.

    • Kim

      Earth is 4.3 billion years old.
      Hominids show up in the fossil record about 3 to 4 million years ago. Hominids and pongids are related and evolved from a common ancestor; humans are not linear descendents of apes.
      Early colonists in New England forced church attendence and fined, branded, or expelled individuals for nonattendence.
      Jesus was a nice Jewish rabbi, albeit a bit on the radical side and not a Christian. Muslims, Buddhists, Hindus, Pagans, Wiccans, Taoists, Sikhs, et. al. have the right to pursue their beliefs and worship in this country.
      Wiccans and non-Wiccan witches get fired or expelled from school because someone thinks they were “hexed”.
      Muslims are targeted because their names are different, just as Japanese-Americans were forced into camps during WWII in the U.S. because “they looked different” (German-Americans weren’t, so don’t tell me it wasn’t racial profiling).
      Joe McCarthy saw “commies” behind everything he feared.
      Those who do not learn from history will repeat it.

    • lori

      I am so sad for you. You will be left here and suffer such atrocities. As far as the rights of other religions to practice whenever and wherever they please…I agree as long as the violent factions can’t (including the Westboro Baptist Church!). And if they can practice whenever and wherever, then so can we Christians! Quit holding us down. We are protected, or are supposed to be, by the First Amendment as well.

      • Wiiskejak

        “Quit holding us down” Umm… how are you being held down exactly? Please describe clearly which of your rights is being trampled upon.

        “We are protected, or are supposed to be, by the First Amendment as well” See the above question.

  • Deborah

    Sorry, John, I don’t believe that you are correct. Deism is a philosophy, not a religion. While it is true that many of the founding fathers were influenced by Diesm in varying degrees, only a few broke away from Christianity completely, Others rejected Diesm and stayed true to traditional Christian beliefs.



    • lori

      And we do not want your beliefs or lack thereof, forced on us. We should all be able to believe as we choose without fear of discrminiation or retaliation or demoralization. That’s the basis for America on which it was founded. The right to choose. And actually, I believe it was for “Freedom OF religion, not FROM religion.

  • matt

    All other religions say tolerate others and thier beliefs except for one guess which one……. Christianity are the most racist out of any…THE BIBLE IS A HISTORY BOOK…

    • Alec N. Yakka

      True story!!1! We should totally get rid of all religions in society and have State Atheism, like the old USSR, China, North Korea, Pol Pot’s Cambodia, etc – cuz they wuz the most tolerables peoples EVAH!!! Oh wait – nvm… Okies, how about we becomes Islamic nations like Iran, Syria, Saudi Arabia, etc. – cuz there so tolerantz of other religions, women, etc. Hmm, nvm… What societies do we find the mostest freedoms, like religion, speech, assembly, life, property, etc? Christian-majority? That can’t be rightz …

  • alex

    My other problem is that everybody is against illegal mexicans..I have heard that they should leave….Well i’m native american 100%….So for everybody that whines and cries about this…You should leave because your ancestors stole our land illegally…I know you think you have right to say who can come here….Get out give all the land back that you stole



  • Steve

    An advertisement of the name Jesus is not forcing religion on anyone anymore that the advertisement of Coke is forcing you to buy Coke. Are you so insecure in your non-belief that you fear the mention of His name might “force” you to believe something you don’t want to?

    • Thomas H.

      Nicely put

    • lori

      Agree totally!

  • Rob

    Umm, I think it was to avoid this whole conversation that they have a company policy about not promoting religious figures.

  • Jeff

    Last I know it was a free country and we can say what we want if i want to proclaim the truth then I WILL PREACH THE NAME OF JESUS CHRIST!!!

    • Dan Cing Wulei

      So preach his name. And as it is a free country, we can freely ignore you and your dear and fluffy lord.

      And if a company has a clear policy against religious advertising, and it is not exclusionary in nature…then there is no issue except some hurt feelings.

      Preach on. In the right venue, it is indeed your right and freedom to express your love for your lord.

  • Jackie

    I really feel sorry for you people who think the bible is just a history book. I know I didn’t come form any animal, If you believe so hard that there isn’t a God a Lord that loves you then try talking to him try telling him lord if your really show me and if nothing happens go on believing there isn’t a God because let me tell you, he will show you he is real and he will heal all your hurts and sorrow. He loves you and cares for you. I would hate to know that you were burning in HELL because you didn’t believe in him!!! Don’t you know that your fleash burns off over and over and over again and that this very day will play back to you over over again because this is a day that you regretted him!

    • middleman

      Where is the proof of any of this. Who is to say that the Bible is just a History Book or not, it could be? Who is to say that you didn’t come from an animal, it could be?

      Seems to me there is a bunch of brain-washed people here. I cannot believe in something that you cannot prove. Sciene is a powerful thing, words can be misspoken and also misunderstood. What IS the truth? We will NEVER know.

  • http://arthur2rcasc.wordpress.com/2011/04/01/w2-3-3a-it-is-found-69-times-in-the-king-james/ w2.3.3a – It is found 69 times in the King James, no not April – fool – that’s when Easter is « Arthur2rcasc's Blog

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  • A. Reasoner

    Our forefathers believed in slavery too, so does that mean it should be accepted now? We once believed in witches, trolls and elves, but have grown out of that. Belief in gods merits the same disregard. There’s not a shred of evidence to support it. As we are free from slavery, we should be free from the slavery of religion. There is no reason to embrace the chains of predatory, institutionalized ignorance.

    • lori

      You are entitled to your beliefs but don’t tread on mine. I promise to do the same.

      • Wiiskejak

        Your beliefs aren’t being trampled upon here. The theatre has the right, as a private establishment, to refuse to show anything they don’t want to show.

        So far a lot of the comments here are claiming it’s religious opression that an advert for Jesus was not allowed to be shown.

  • baldev

    Disagree, our forefathers believed in free practice of religion, not God. Jesus is not God just another human like Muhammad that is potrayed as superhuman. David copperfield wud have been worshipped then and would have been bigger than jesus. He can make whole island disappear !

    Know god NO PEACE, NO god, KNOW PEACE>

    • Alec N. Yakka

      Disagree, our forefathers not only believed in free practice of religion, they also believed in God. Check out the Declaration of Independence for the premise for founding the nation: that there is a Creator God, and that England violated the natural laws and inalienable rights that came from the Creator God.

      If we look at history, we’ll find societies that have adopted Atheism as the state religion. In less than a century more people were killed within those societies than all the religious wars of all religions throughout history … combined.

      • lori

        You are so right! God Bless you.

  • Wayne Sutton

    Jesus! Jesus! Jesus!
    personal prophecy

  • Gary

    No, it wasn’t their intent to keep God out of our country; just people like Jesus.

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