Several Calif. Stores Face Lawsuits After ZIP Code Ruling

SAN FRANCISCO (AP) — More than a dozen national retail chains operating in California have been hit with lawsuits since the state Supreme Court ruled that it’s illegal for clerks to ask customers for their ZIP codes.

The high court unanimously ruled last week that ZIP codes are part of customers’ addresses, which a state consumer privacy law forbids stores from requesting during credit card transactions.

The decision has set off a flurry of litigation, with most of the lawsuits being filed in San Francisco or Los Angeles courts.

Among the retail giants facing lawsuits for requesting ZIP code information during the past year are Williams-Sonoma Inc., Wal-Mart Stores Inc., Target Corp., Macy’s Inc. and Cost Plus Inc.

(© Copyright 2010 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)

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