University Of Iowa Challenges Murrieta High School’s Mascot

MURRIETA (AP) — The University of Iowa is demanding a Riverside County high school get rid of its mascot.

The university says Murrieta Valley High’s Nighthawk emblem is too similar to its trademarked Hawkeye.

The Riverside Press-Enterprise says Iowa’s trademark licensing director, Dale Arens, sent an October letter to the high school principal demanding Murrieta stop using the mascot. The letter didn’t set a deadline and Arens says the school can gradually phase out the logo.

Both emblems feature a bird’s face but Iowa’s colors are black and gold while Murrieta Valley’s are red and black.

Murrieta Valley Unified School District spokeswoman Karen Parris says a committee of staff and students will determine whether the logo should be revised or replaced.

(© Copyright 2010 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)

Comments

One Comment

  1. BETH says:

    SO, U OF I…WHY ARE YOU PICKING ON A LITTLE HIGH SCHOOL HALFWAY ACROSS THE COUNTRY? ARE THEY REALLY THAT MUCH OF A THREAT TO YOU AND YOUR UNIVERSITY THAT YOU WOULD GO AFTER THEM IN A TRADEMARK INFRINGEMENT SUIT? THE ONLY ONES THAT WOULD MAKE MONEY A THE LAWYERS AND BOTHE SCHOOLS AND THE SCHOOL SYSTEMS WOULD LOOSE MONRY. I WOULD LIKE TO THINK THAT U OF I HAS MORE CLASS THAN THAT. BUT IF YOU REALLY WANT TO SOLVE THIS ISSSUE, WHY DONT’ YOU PUT THE 2 MASCOTS IN A BOXING RING, WITH GOLVES ON AND LET THEM “DUKE IT OUT” IN 3 ROUNDS..1ST ONE ON THE MAT FOR A 10 COUNT LOOSES THE RIGHT TO KEEP THE LOGO & MASCOT. SO U OF I, ARE YOU BIG ENOUGH TO JUST WALK AWAY AND LET IT GO OR DO YOU WANT TO BE THE BIG BAD WOLF?

  2. nightowl says:

    When you look up “petty” in the dictionary it will say “see University of Iowa”

  3. Ben says:

    Do you not understand how trademarks work? If Iowa knowingly turns a blind eye toward this infringement, it can negate their ownership to that trademark in the future.
    This isn’t a case of Iowa picking on a high school. It’s a case of the university protecting their valuable assets from future (potentially much higher profile) infringements.

  4. Shauna says:

    I agree with Beth and nightowl. This lawsuit is STUPID!!!!!! Doesn’t Iowa have better things to do than try and destroy a high school logo that has been there for years???

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