LONG BEACH (CBS) — Food stamps are no longer. In California, its now a nutrition and health and wellness program – the Cal Fresh Program.
California authorities are rebranding the food stamp program in an effort to erase the stigma associated with taking advantage of the federal program.
California Food Stamp Program Rebranded: KNX 1070’s Bill Cooper reports.
More than 3 million Californians receive the benefit every month, but only about half of qualified Californians actually take advantage of the program that can provide qualifying low-income families with as much as $200 in free food.
Its not the first rebranding effort. A few years ago, Congress renamed the food stamp program to the Supplemental Nutrition Assistance Program, or SNAP.
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