MDA Telethon Will Be Streamlined In 2011

LOS ANGELES (AP) — The Muscular Dystrophy Association’s Labor Day Telethon is getting shorter.

The group says it plans to shave more than 15 hours off its annual fundraising telecast. The 2011 MDA Labor Day Telethon will now be a six-hour, prime-time program, organizers said Wednesday.

Spokesman Jim Brown says the hope is that the shorter format will capture more viewers, bigger performers and generate more donations for the nonprofit group.

Last month’s Jerry Lewis MDA Telethon raised $58.9 million to fund research to find a cure for muscular dystrophy and ALS, or Lou Gehrig’s disease.

(© Copyright 2010 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)

Comments

One Comment

  1. PHIL WEINER says:

    MY NAME IS PHIL WEINER AKA MR. PHIL I AM IN SHOW BUSINESS AND HAVE MY OWN CABLE LOCAL TV SHOW FOR 15 YEARS IN PORT JERVIS NY AND I HOST OUR TELETHON AND DO 8 HOURS ON IT .THAT SEEMS LIKE SUCH A SHORT TIME FOR MINE SO I CANT BELIEVE THAT MDA CAN GO FROM 22 HOURS TO 6 HOURS AND STILL MAKE THE MONEY THEY NEED. I HAVE BEEN WATCHING MDA TELETHON SINCE 1959 AND KNOW THE MORE MONEY COMES IN LATE MONDAY AFTERNOON TO EVENING. IM A JERRY LEWIS LOOKALIKE AND CHECK MY WEBSITE www,mrphilweiner.com . IF I CAN HELP YOU IN ANYWAY FEEL FREE TO CALL ME 845-343-5576
    PHIL WEINER AKA MR. PHIL

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