A Shopping Crawl Around Santa Monica's 3rd Street Promenade
Outdoor shopping is the chi-chi way to update your wardrobe and lifestyle. For locals and tourists, 3rd Street Promenade is Southern California's legendary destination in Santa Monica. Boutique stores have made their debuts in the open-air, beachfront shopping center and, with the ocean breeze all year long, it is your premier spot for unique finds and treasures.
Babakul at Fred Segal
500 Broadway
Santa Monica, CA 90401
(310) 451-2001
www.babakul.com
Featuring must-have women's fashions, Babakul will outfit you in runway-inspired designs that are highlighted all over the world. Run by former co-owner and co-founder of True Religion Jeans, Kym Gold, Babakul fuses together a rich collaboration of style and creativity. The lifestyle brand focuses on fun and flirty fashions such as the Angelette Sleeveless Dress with patterned sequins for nights out on the town. Pair the Corey Skinny Pants with the Lindy Printed Top for casual days in Santa Monica.
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Ellie Fashion Group
1447 2nd St., 3rd Foor
Santa Monica, CA 90401
(888) 926-9615
www.ellie.com
Fashion and fitness come together at Ellie Fashion Group as the brand caters to the active-styled woman. Ellie Fashion Group is known for its limited editions and inspiring trends that are launched monthly so that you never go out of style. Don't see what you want? You can order anything from its online store or join the Ellie Fashion Group Fit Fashionista Club, which is a monthly subscription that will give you advice and access to new and upcoming trends. For the cool Santa Monica mornings, the Yelena Jacket, Rafaela Pant and Hangout In Style Long Sleeve shirt will accentuate your sense of style while you gear up for that beachfront power walk.
Mudra
1400 3rd St. Promenade
Santa Monica, CA 90401
(310) 576-7972
www.shopmudra.com
Highlighting Los Angeles' local designer circuit, Mudra has outfitted 3rd Street Promenade patrons for the past 35 years. As one of the only independent shops on the Promenade, Mudra prides itself on its fashion industry roots and the ability to spot trends. More often than not, Mudra has the haute look first and the uncanny ability to spread the trend like wildfire throughout Southern California. Sandwiched between the Levi's store and the notorious Yankee Doodles, Mudra is frequented by high-profile A-listers looking for that ahead-of-the-curve trend.
Babette
1343 4th St.
Santa Monica, CA 90401
(310) 394-5354
www.shopbabette.com
Babette is a fashionista's dream come true, as the creative team of Babette and Tchang bring high-quality styles and fashion solutions to "real" women. Most noteworthy from the company is its latest endeavor into the fashionable sportswear industry with a lifestyle collection that is ideal for everyday wear. In addition, Babette is known for her fashion radar and translating couture designs into wearable fashions, such as the Diagonal Pleated Dress in spring polka dots or the Apply Belt in brass and chocolate. The Apply Belt is a universal accessory that accentuates your silhouette, especially when worn with a nude-toned dress or tunic.
eva varro
395 Santa Monica Place
Santa Monica, CA 90401
(310) 899-6969
www.evavarro.com
A celebrated designer throughout the world, Eva Varro has coined the "perfect fit" with her eye for detail and structure of each piece she designs. Each item Varro creates is designed to fit your body – no matter its shape or size – and highlight all of your most exquisite features. For example, Varro's Trapeze Top is a semi-loose fitting tunic that hugs your body in the right places, but drapes around the areas you want hidden. The Double Layered Scarf Wrap is an uncomplicated way to give your look a dash of pattern and embellishment.
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