Mattel Unveils Yara Shahidi 'Vote' Barbie Ahead Of 2020 ElectionThe 2020 Yara Shahidi doll is sporting a white t-shirt with the word "vote" across it.
Mattel Launches Presidential Campaign Barbie DollsThe El Segundo-based toymaker introduced the world to the new team of Barbie dolls with a presidential campaign team. The team includes a candidate, a campaign manager, a fundraiser and a voter.
News Chopper, Ambulance Added To Mattel's Coronavirus Hero CollectionThe “Thank You Heroes” collection was released in late April featuring action figures the likes of nurses and grocery store workers.
Mattel's New Line Of Coronavirus Action Figures Includes Delivery Drivers, Grocery Store WorkersEl Segundo-based Mattel has released a special edition of action figures they’re calling the “Thank You Heroes” collection, featuring workers on the front lines of the battle against coronavirus.
Coronavirus: LAUSD, Mattel, Baby2Baby And Teamsters Work Together To Support FamiliesMattel donated toys and art supplies, Baby2Baby donated diapers, wipes, baby food and blankets and Local 572 worked through the night to deliver the much-needed items to students and families Wednesday at the 64 Grab & Go Food Centers operated by the district.
Mattel Introduces New Gender-Inclusive Dolls That 'Keep Labels Out And Invite Everyone In'Mattel is launching a new doll aimed at breaking gender barriers.
Dolls, Toys Of K-Pop Boy Band BTS To Hit Stores This SummerToymaker Mattel says they’ve reached a worldwide licensing agreement with seven-member K-pop boy band BTS to create a line of dolls, collectible figures, games and more. BTS played several sold-out concerts at Staples Center last summer.
Mattel, Citing Toys 'R' Us Closure, To Cut More Than 2,200 JobsA Mattel spokesman said the job cuts will affect mainly its office workers worldwide and are part of the company's efforts to slash at least $650 million in costs.
Frida's Relatives Put Kibosh On Kahlo Barbie, For NowMattel said it worked on the doll with the Frida Kahlo Corp., a Panama company claiming it has the rights to likeness of the artist.
Mattel Votes For Barbie Presidential TicketThe world’s biggest toymaker has promoted Barbie to the two highest offices in the land with its introduction Wednesday of President Barbie and Vice President Barbie.
Mattel Unveils Misty Copeland Barbie Doll, Inspiring Young Dancers At Copeland's San Pedro Training GroundsMisty Copeland, the first black principal dancer in the American Ballet Theatre, was honored Monday with a Barbie doll in her likeness.
Some Voice Privacy Concerns As 'Hello Barbie' Hits Store Shelves An innovative toy is hitting store shelves, but "Hello Barbie" is raising privacy concerns by some.
Limited-Edition Moschino Barbie Breaks Gender Stereotypes By Featuring Boy In AdThe new Moschino Barbie is smashing gender stereotypes by featuring a young boy playing with the doll in their new ad.
Mattel Releases New Commercial To Inspire Young Girls To 'Imagine The Possibilities'Imagine the possibilities. That’s the message Mattel is conveying to young girls in a clip that was posted to YouTube and has gone viral.
New Barbie Commemorates Zendaya's Dreadlocks On Oscar Night: 'How Times Have Changed'After Zendaya's Oscar look generated controversy, Mattel has developed a Barbie that immortalizes the Disney star's dreadlocks and gown from that night.