NEWPORT BEACH (CBSLA) — Chipotle Mexican Grill will give away $100,000 worth of burritos and $100,000 in Bitcoin for National Burrito Day on April 1.
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“National Burrito Day is a huge moment for Chipotle as our fans traditionally flock to our restaurants and digital platforms to order their favorites,” said Chris Brandt, chief marketing officer for the Newport Beach-based chain. “We’re always looking for unique ways to enhance the celebration, and this year, we’re giving fans the opportunity to acquire two highly valuable assets: burritos or Bitcoin.”
The promotion comes in the form of a digital game in which players are encouraged to carry out a mock “chiptocurrency” rescue mission and crack the code on a digital wallet.
To play the game, people will have 10 tries to enter a six-digit numeric code that includes any combination of numbers from 1-9 for a chance to win a free burrito or up to $25,000 in Bitcoin.
“If your Game Play is a non-winning Game Play, a message will appear on-screen inviting you to submit another Game Play and identifying the number of remaining Game Plays available to you, until all Game Plays are exhausted. If your Game Play is a winning Game Play, an on-screen message will appear with information about how to claim your prize,” the instructions read.READ MORE: Ticketholders To Filipino Festival FAHMfest Find Empty Parking Lot In San Pedro
Overall, 10,000 fans will win one free burrito, 50 fans will win $500 in Bitcoin, and three lucky fans will win $25,000 in Bitcoin.
The company describes the game as “a playful ode” to Chipotle founder and CEO Stefan Thomas’ experience losing the login to his hard drive that stored $387 million in Bitcoin.
The contest begins at 9 a.m. on April 1 and ends at 6 p.m.
More information can be found at burritosorbitcoin.com.MORE NEWS: LA City Council Considers Motion To Achieve Carbon Neutrality By 2030
(© Copyright 2020 CBS Broadcasting Inc. All Rights Reserved. City News Service contributed to this report.)