Hallmark Channel's Decision To Pull Ad Featuring Same-Sex Couple Causes Backlash

LOS ANGELES (CBSLA) — The Hallmark Channel buckled under pressure from a conservative group, and pulled ads that featured same-sex couples.

One of the ads from the wedding planning site, Zola, showed two brides at the altar, talking and then sharing a kiss.

Hallmark's parent company, Crown Media, says it pulled the ads because the controversy became a distraction.

The company also confirmed that the group, One Million Moms, spoke with its CEO. Ads featuring heterosexual couples were also pulled.

Stars including Ellen DeGeneres weighed in on the controversy:

Actor William Shatner also took to Twitter:

And California Governor Newsom also tweeted: