BURBANK (CBSLA) – Disney says it will no longer allow Netflix advertisements on any of its media platforms.

The entertainment conglomerate made the announcement as it moves closer to the launch of Disney+.

Disney executives are hoping the strategy will help lure subscribers to the streaming service, which will include content from Pixar, Marvel, and other brands.

The company is set to spend a significant amount on advertising as it looks to compete with Netflix.

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