With Rams In The Super Bowl, Inglewood Is Back As Major Sports Destination

INGLEWOOD (CBSLA) — Tupac Shakur used to say Inglewood was up to no good, but the city is enjoying a revival of sorts as the center of the Rams fan universe -- and residents see only good things from here on out.

Inglewood, home to an estimated $5 billion stadium being built for a team that will play in the Super Bowl this Sunday, has had Rams fans flocking to Randy's Donuts all week as its iconic doughnut sign underwent a Rams makeover. Hundreds of fans are expected to return Wednesday for a Nike-hosted sendoff.

"I've seen [Inglewood] evolve into this, you know, wonderful city and now we got the Rams. Go Rams!" one woman said, breaking into a cheer.

Inglewood city employees are being allowed to wear Rams team jerseys all week.

"Inglewood is fired up," mayor James Butts said.

Inglewood's revitalization as a sports destination has been years in the making, since the Lakers left The Forum in 1999 for the team's new, current home at Staples Center.

"We have people coming from far away as Orange County to participate in everything that we do," Butts said.

The Nike sendoff for the Rams happens between 2 and 6 p.m. Wednesday at Randy's Donuts along Manchester Boulevard.

The Super Bowl airs Sunday on CBS.