HOLLYWOOD (CBSLA) – Several people were injured after a massive crowd that gathered in Hollywood for a rapper’s signing event turned rowdy Monday night.

The promotional event was being held at Shoe Palace for Anaheim-born rapper Phora, who just released his album “Love Is Hell” and tweeted he “bought hundreds of shoes for people. And ended up getting shut down.”

The Los Angeles Police Department said at some point during the event, a stampede occurred.

A Twitter video, which Phora retweeted, appears to show droves of people gathered outside the Hollywood & Highland Center.

Sky9’s Stu Mendel was over the scene on Hollywood Boulevard and Highland Avenue where several fire trucks and ambulances were seen around 9:45 p.m.

The Los Angeles Fire Department said 10 people were injured, eight of which were taken to an area hospital for treatment. None of the injuries or illness – most of which involved issues with breathing or anxiety – were consider life-threatening.

KCAL9’s Jeff Nguyen spoke to the rapper, who apologized for the incident.

“I apologize to the fans from the bottom of my heart. There was no gunshots, no stabbings,” said the 23-year-old rapper, born Marco Anthony Archer. “I think it was just because it was so hot, there were so many people … right now, I’m almost about to pass out. I just hope everyone’s OK, peace and love, and God bless everyone.”

Nguyen reported most of the people he saw in the crowd appeared to be minors.

Fans told Nguyen some attendees became upset because the event was ending and began rushing toward the rapper.

The event included private security but wasn’t enough to handle the massive crowd.

Phora posted a video to Facebook Monday night which appeared to show him above a sea of screaming fans.

Highland Avenue between Franklin Avenue and Hollywood Boulevard were closed as authorities investigated but have since reopened.

Los Angeles Police officials said no arrests were made.

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