VÅRBY, Sweden (CBSLA) — A Swedish beer brand is encouraging World Cup fans to ditch their phones in favor of a new machine that prints soccer tweets on their drinks.

(Photo courtesy Åkestam Holst)

It’s a similar concept to latte art, except on beer foam. The malt-based ink is used to print tweets seconds after they’re posted, by a Wi-Fi-enabled machine that monitors Twitter in real time.

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(Photo courtesy Åkestam Holst)

Norrlands Guld and its ad agency Åkestam Holst say the 2014 World Cup was the most-tweeted event ever, with 672 million posts on Twitter throughout the sporting event, so “The Social Beer” is an effort to harness the power of the 2018 Cup.

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(Photo courtesy Åkestam Holst)

Don’t look for the machine in the U.S. The foamy tweets will only be able at a few Swedish bars during the World Cup.

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