VÅRBY, Sweden (CBSLA) — A Swedish beer brand is encouraging World Cup fans to ditch their phones in favor of a new machine that prints soccer tweets on their drinks.

(Photo courtesy Åkestam Holst)

It’s a similar concept to latte art, except on beer foam. The malt-based ink is used to print tweets seconds after they’re posted, by a Wi-Fi-enabled machine that monitors Twitter in real time.

(Photo courtesy Åkestam Holst)

Norrlands Guld and its ad agency Åkestam Holst say the 2014 World Cup was the most-tweeted event ever, with 672 million posts on Twitter throughout the sporting event, so “The Social Beer” is an effort to harness the power of the 2018 Cup.

(Photo courtesy Åkestam Holst)

Don’t look for the machine in the U.S. The foamy tweets will only be able at a few Swedish bars during the World Cup.



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