VÅRBY, Sweden (CBSLA) — A Swedish beer brand is encouraging World Cup fans to ditch their phones in favor of a new machine that prints soccer tweets on their drinks.
It’s a similar concept to latte art, except on beer foam. The malt-based ink is used to print tweets seconds after they’re posted, by a Wi-Fi-enabled machine that monitors Twitter in real time.READ MORE: Andrew Marnell Of Beverly Grove Pleads Guilty To Taking Out $9 Million In COVID Relief Loans For Gambling Trips To Vegas, Luxury Purchases
Norrlands Guld and its ad agency Åkestam Holst say the 2014 World Cup was the most-tweeted event ever, with 672 million posts on Twitter throughout the sporting event, so “The Social Beer” is an effort to harness the power of the 2018 Cup.READ MORE: Chey Smart Of Costa Mesa Arrested After Drone Carrying Drugs Lands At Theo Lacy Jail In Orange
Don’t look for the machine in the U.S. The foamy tweets will only be able at a few Swedish bars during the World Cup.MORE NEWS: California Recall Could Boost Newsom's Clout For 2022