LOS ANGELES (CBSLA) – Neighbors of a popular skateboard and clothing shop near The Grove are fed up with the long lines of fans who crowd the sidewalk every time the company releases a new “drop” — one of their past hits is a very expensive brick.

However, lines will not be allowed for the Supreme store’s February 15 release, and everyone seems happy with the new system.

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The store on Fairfax Avenue near Melrose is putting eager customers on a list and will text them a time when they can enter the store to buy the trendy wares.

“It kind of saves that whole, like, people shortcutting and… that whole chaos right there. I mean, it’s organized in a way,” customer Ruben Verduzzo told CBS2 News. He came to L.A. all the way from Phoenix for the release.

An empty sidewalk was an unusual sight at the store a day ahead of the release. Normally, people line up overnight — sometimes for days — for the chance to get their hands on Supreme merch.

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So what’s the big deal?

“The clothing, it’s very unique,” customer Kevin Lopez said. “It just gives it a whole new style to it.”

Another reason: the profit.

Verduzzo said he can make hundreds of dollars reselling a single Supreme item.

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“I can make all my money that I spent on that drop on two items, and I still have four other items to sell,” said Verduzzo. “Better than a 9-to-5, if I would say so myself,” he added.